The reason why I’d always recommend outsourcing your SEO to digital marketing experts is that there’s more to SEO that writing good copy and sticking in a few keywords. However, we would always encourage you to work along side with us – sharing content, doing offline marketing, telling us your latest news etc.
Without being too technical, there isn’t no one-size-fits-all approach as websites are all built on different backends – that’s infrastructures that the website’s content is structured on. Some of the structure and content on these websites will be hard-coded and others will be built with a Content Management System (CMS).
We have the nitty and gritty knowledge to not only create strong content but also ensure that the backend of your website supports your business objectives, attracts your target market and is built in a SEO-friendly way.