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A Great 2015 for Cariad Marketing

Well I think it’s safe to say that as a multi-award winning digital marketing agency, Cariad Marketing has had a rather awesome year. From winning gold for Best Online Marketing campaign at the new Hertfordshire Digital Awards to new team members, Cariad Towers has been a hive of activity so, in true New Years’ spirit we thought we’d take a moment to reflect on those moments that have brought smiles to our faces in 2015.

New Cariad Marketing Team Members

The ever expanding Cariad Marketing team has seen no less than 6 new members to its growing brood. We’ve even had an office re-jig to house some rather funky new furniture to accommodate the inpouring talent.

Emma, Julie and Sophie at the Cariad Christmas Party

Emma, Julie and Sophie at the Cariad Christmas Party

At the start of the year, our first addition was Emma, a self-proclaimed Digital Disrupter in her own right, and wow, that girl has certainly shaken things up here! Heading up the Client Services Team with her newly appointed assistant Jack, she is Google AdWords Certified, and oversees all our clients and their digital marketing strategies including Social Media, Email Marketing, PPC, SEO and Content Marketing. Supporting her social media management is the often hilarious and out of the box thinking, Social Media Specialist Mary.

Most recently since the summer, the Delivery Team have welcomed an influx of digital dynamos: 2 Senior SEO Executives, Dateme and Annalisa working full-time on client SEO accounts, as well as full-time apprentice Alex who is also studying Digital Marketing at North Herts College.

Jack and Alex on their joint First day at Cariad Marketing

Jack and Alex on their joint First day at Cariad Marketing

Google Changes

Every year, Google enhances user-experience on the world’s most popular search engine. In April, a new change brought in saw mobile-friendly websites beginning to  rank higher than non-responsive websites in search from mobile devices and tablets. Cariad Marketing were ahead of the game, advising clients and new business enquiries to ‘get responsive’ in light of these changes, and 2016 will see Cariad further support clients in the transition over to responsive websites.

Digital Marketing Award Success

Success has come in droves this year. Cariad has seen more award recognition than ever before on the digital red carpet. In February, the excitement started with Hertfordshire Entrepreneurs Network (HEN) Growth Award. Then Top Prize at the FSB 2015 Awards for Training & Development, along with two runner up accolades for Entrepreneur of the Year for our very own founder Justine Perry and East Herts Business of the Year. The Scoot Headline award recognising efforts and achievements of British online business, and most recently this autumn the Working Mums Top Employer Award, along with two wins at the Hertfordshire Digital Awards in recognition of our success in Online Marketing campaigns and Social Media.

Justine collecting the HEN Growth Award in February 2015

Justine collecting the HEN Growth Award in February 2015

Hertfordshire Events

Support for local events, both charitable and community orientated are also at the heart of our organisation. As a Hertfordshire-based digital marketing agency we’re as keen as mustard to get involved in the local events, from throwing paint at runners for the Isabel Hospice 5km Charity Fun Run in July by sponsoring a kilometre marker station, to innovation projects including the first Ambition Broxbourne Conference in November. This fantastic event provided employers and businesses an inspirational day packed full of top thought leaders sharing their insights and knowledge across Sales and Marketing.

Predictions for 2016

It’s no accident or crystal ball that has driven our in-house experts to give you some fantastic advice on the forthcoming digital marketing predictions for 2016 either. Attending industry training courses, exhibitions and demos of new technology,  hearing thought leaders in their field speak live or over webinars, the team at Cariad Marketing love keeping their eyes and ears to the ground and are forever learning when it comes to Digital Marketing. Here’s a list of our experts’ 2016 Predictions. Read all about it here in their top tips for digital marketing:

Annalisa’s SEO 2016 Predictions

Emma’s Top 5 Predictions for Email Marketing in 2016

George’s 5 Predictions for Web Design in 2016

Mary’s Top 5 2016 Social Media Trends

Mary’s Local Marketing Online in 2016

We rounded off our year brilliantly on Friday here in Hertford, with a scrumptious meal and Secret Santa present giving in Baroosh.

#TeamCariad at Baroosh for the 2015 Christmas Party

#TeamCariad at Baroosh for the 2015 Christmas Party

Well that leaves us now to wish you all Seasons Greetings, and love, peace and joy to you and your families. We look forward to being in touch with you in 2016. Give us a call in the New Year, or pop in for a cuppa and a chat about some of the topics we’ve covered here. The Christmas period is a great time to reflect on business, so why not let us show you what we can do for your business.

That’s All Folks!