April Fools’ Ads – Triumph or Tumble?
You can’t fool a fool, right? Well in recent years, advertising campaigns have sought to trick the best of the best with far-fetched prank marketing campaigns. The follow up research has suggested that when done correctly, campaigns of this nature can actually generate a hugely positive response with likes, shares and comments. Good news for the Klout score too!
For example, Audi caused a stir when it launched a digital marketing campaign to advertise its new autonomous office chair, bragging pre-programmed settings such as tea break fly-by to grab a cuppa and office-geek-avoidance preferences. I can image this is a popular YouTube and Google keyword search on coffee breaks. It also brings to mind our Mary’s story of waking up in front of the TV one evening to the first episode of The Office, and being in a sleepy daze was convinced by her family that her outrage was justified towards this reality show office working environment!
Although ask a seven year old girl whether this most shared Prank Barbie campaign was actually meant to trick anyone, and you may get a different answer. Girls were asked to imagine they could do anything in the adult world and much to the amusement of the surrounding adults, the children took their new roles very seriously!
Cariad’s Top 7 April Fools’ Prank Ads
- Justine and Virgin Atlantic’s 2013 Glass Bottomed planes:
- Sophie, our very own Queen of the #selfie
Sophie loves this USA Today prank from last year which had people fooled when they announced that the the Selfie stick was to be replaced by the selfie shoe. (Secretly, Sophie is gutted they aren’t real!) Say Cheese!
- Ant and Dec and Anton Du Beke tongue-twister
Last year the Radio Times played a joke on it’s readers saying that Anton Du Beke would be joining the Geordie Duo from now on transforming the act to Ant and Dec and Du Beke Show. Try saying that with your mouth full!
- The 2015 Samsung Galaxy BLADE edge Smart Knife certainly cut through Dateme’s algorithm to make it to our list. He even showed me where the Samsung Newsroom Team had added a link to a chef’s collection page to add authenticity to the advertisement. Dateme says: ‘I imagine it seriously disrupted the SEO for the website. They probably had more than just a lot of spam to cut through (see what he did there?) and irrelevant page bounces following that fake digital marketing campaign’.
- Last December Jack was in awe of the controversial Christmas digital marketing Campaign run by German supermarket Edeka. It was perhaps not so widely seen in the UK but it followed the same theme as the John Lewis ads to tackle loneliness at Christmas with Age UK. The Irish Mirror jumped on the joke, paying tribute to national treasure Louis Walsh:
- Annalisa and Sara’s hot favourite!
With over 15,000 YouTube views, Aldi’s rip off Ad of the original 1997 Diet Coke break TV Ad, which rocketed the soft drinks brand to further fame with the ladies, now compares hot cross buns from it’s own shelves with that of Marks & Spencers.
Take a look at this chap’s hot cross buns here!
Image by www.davidreviews.com
- George, Alex and James are still laughing as I type this now – the Google autocompleter guy! Michael Taylor claims that he predicts what people are thinking and about to type into a keyword search and types faster than the Searcher to get the keyword search results up on their screens in super fast time. Watch this – Google’s very own Autocompleter.
So that’s our quick list of pranks for April Fools’ Day 2016: jokes, rip offs and fun marketing tricks. We’d love to hear yours in a spare 5 minutes of fun on 1st April, and hope you have enjoyed ours. But don’t forget – you only have until midday to pull off your tomfoolery. If you’re struggling for ideas, what about a link to a fun prank post from your social media channel like this one from the Domino’s Pizza Twitter account.
You can follow @CariadMarketing to see what we’ll be getting up to for April Fools’ Day.