Mobile design for the modern business
Gone are the old days of business meetings with legal pads and landline phones, where clients and other businesses would fly across the world just for a meeting, in person. Technology has replaced all of this. Now, business meetings are done across computer screens, via Skype or, even more frequently these days – from mobile phones.
The mobile market is far from finished expanding; it’s developing at a rapid pace, and almost everyone has not just one phone, but also a work phone, a tablet, a PC dongle. For businesses looking to tap into the mobile market, the opportunities for expansion are forever growing. And now is the time to begin casting your net.
Today, most mobile phones aren’t the old-fashioned flip phones – they’re smart phones with touch screens and a lot of room for Apps and mobile browsing. If you want to get more mobile followers for your brand or your company, it’s important to develop a mobile App for you company that advertises your key selling points in a creative and unique way.
Apps are becoming interesting and fun ways for clients to learn what they need to learn about your company, and the easiest way to engage with anonymous clients quickly. But because Apps are becoming so popular, this also means that the competition for “App space” is fierce – you have to compete against thousands of other big companies, and startups, for your audiences’ attention.
Developing a mobile-friendly website that is easy to access and use on Smartphones might also be an equally effective way of catching attention, and a smart way to stand out in your own way. This infographic helps provide the basics you need to know about the mobile market to get you started and help cast your net even wider:
How to amplify your content
You want to amplify your online content and cast a much wider net to your audiences? Great. Spreading your content quickly and with magnitude sounds simple, and it really can be, if you follow all the right strategies to help you get started.
Most importantly, you need to have a solid business plan to know exactly where you are heading and how you want your company to look to others. Even if you have great content, you should always be looking for ways to grow even more: the competition for online space is fierce, and new startups with innovative, unique ideas are rising up every day – it’s up to you to make the most of it.
For starters, you want to make sure that you have more than just “good” content – you want to be thinking way beyond page likes and online traffic views. Understanding ways to link in some of your other pages, to crossbreed your sites, is also an important way to create brand awareness that will lead to higher sales and more engagement.
Within your niche audiences, you want to find ways to amplify your circles to spread to other niche audiences. To do so, you need to find the big fish within your niche audiences – the influential figures who can help spread word about you and what you’re trying to do. Also don’t be afraid to “sell out” so to speak, to certain online sites – paid advertising is becoming increasingly more important, and a good way to stand out above your competition. But these are just the basics to get you started. There are a lot more things you can, and should be doing, that will get you a lot more clout. Here is an infographic that will help get you started with the basics to amplify your content even further:
How to make your content go viral
It’s taken months, or maybe even years to get it going, but you’ve finally come up with a successful ad campaign to get your company started. Or maybe you have a really clever photo, or post, or tweet, and you want to get the word out there. In both cases, you want your content to go viral; the bigger question is how can you make your content go viral.
While there’s no “perfect formula” that will guarantee a viral share, there are certain important things to keep in mind that can help you make your content spread fast, across platforms, and cast the largest net possible.
Sharing your online content has to begin with the platforms – and thanks to the modern age where technology is developing faster than companies sometimes, there are many platforms to choose from to get your content going and to start spreading. Ranging from platforms that emphasize content, like Google Plus, LinkedIn, Facebook, and Twitter, to platforms that place an emphasis on more visually appealing platforms like Instagram, Vimeo, Vine and Youtube.
It’s important to have a strong online presence on all of these sites and to take the time to learn the right social media etiquette, so you can post the right content across the right sites. But even more importantly, and what is often glossed over is the cognitive aspect of social media; for many users of social media, tapping into their emotional and psychological preferences is a very good way to catch larger audiences.
Studies have found that users prefer to read and see content that generates positive emotions within them. Make sure you are doing your research and optimize the different ways to catch your viewers’ attention. Here are some important facts to bear in mind that will help get you started: