Cariad’s Favourite Easter Marketing Campaigns
The Twelve Days of… Easter?
The world has been inundated with all things chocolate recently – that’s right, it’s Easter. So we’ve asked around the office for Easter marketing campaigns that have caught everyone’s eye and, in no particular order, here they are.
Thorntons factory – “chocolate makers Thorntons have come up with a interactive Easter egg factory for people to explore.” It’s also chock-a-block (pun intended) of information about eggs, bunnies and Easter itself.
Asda giant chicken – “loving the idea of SO much chocolate! We need to get one of these hens for the office…”
Aldi’s gorilla – “this ad’s a cute mickey-take. And who doesn’t like a gorilla and chocolate combination.”
Käfer Chocolate – “this is cute and funny at the same time as being really sad. Clever!”
M&S – “this isn’t just any cute Easter advert…this is an M&S cute Easter advert”.
Channel 4 sharks – “not a huge chocolate fan myself (collective gasp of horror), I’ve gone for something less sweet. Three years ago Channel 4 did a different take on Easter Eggs, by trailing a programme about hatching sharks. I loved the ad (except the arachnid bit), but sadly I forgot to watch the programme…”
Heineken – “this is my favourite print ad. It’s a nice pun on the foil-wrapped egg idea.”
Cologne Zoo – “a few years ago, this German zoo came up with an egg-cellent print campaign which combined eggs (of course) with the animals in the zoo. Very clever!”
Lidl Easter egg hunt – “Lidl have carved a niche for themselves making ads about real people. This is a cute set up with a real classroom hiding Easter treats for the parents to find later.”
The Giving Machine – not ones to blow our own trumpet… oh actually, we are! Here’s something George made earlier. “I spent ages hiding the Easter egg so it’s deliberately difficult to find.”
If you’re buying chocolate eggs anyway, go through The Giving Machine and benefit charity at the same time.
Mercedes – “I’m assuming this is an ad about how good the brakes on a Mercedes are. It’s got everything you need in an ad – a storyline, danger, humour and, hopefully, a happy ending.”
Cadbury’s Creme Eggs – “nothing to do with the campaign, I just like Creme Eggs!”
Do you have a favourite Easter campaign this year? Let us know in the comments below!