Some people think GDPR put the final nail in the coffin when it came to benefits of email marketing for lead generation. We have seen our email inboxes become streamlined and …
When you use your company name in your subject line, you are immediately putting yourself first; this should be the customer. You do not know if they have even heard of your business …
How many emails did you have waiting for you this morning? Too many I bet. Every day we send more than 294 billion emails so the key to successful email marketing is standing out from …
Is it that time already? I can’t believe that I’m sitting down to write my top 5 predictions for Email Marketing in 2016, this year has just flown by … and so have developments in …
It often astounds me when I have a negative customer experience with a brand I love. Outside of when I’m in a shop, the only time I usually engage with my favourite brands is because …
As immersed as we are in the wonderful world of digital marketing at Cariad Towers it is easy to forget that for a significant proportion of the population the online world remains a complete mystery.
Clearly, for those individuals affected by the recent email management mistakes made by a London sexual health centre, the result must have been devastating and those involved have our sympathy for a supposed email campaign blunder.
Come on, raise your hand if checking your emails is one of the first things you do in the morning after your alarm’s gone off? I know I do – and it probably means I’m …
