Category: PPC

Paid advertising is becoming increasingly popular because it offers a quicker return than using search engine optimisation or social media marketing alone. But with paid advertising, PPC and online advertising changing all the time, we …

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Facebook as an advertising platform has grown over the past few years and the total revenue from ads totalled $26bn in 2016, which is an impressive 57% increase from $17bn achieved in 2015. Running effective …

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If you speak to any business owner, finding that competitive edge is going to be near the top of their list if not at the top. So if I say I had a golden ticket to giving …

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The Google AdWords expandable text format went live on the 26th of July and many PPC account managers are yet to take advantage of this excellent ad format. I finally spared some moments yesterday to …

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We are addicted to our mobile phones; this is not a cliché, it’s a fact! On the tube, trains and buses, people have more eye contact with their mobiles or tablet than they do with …

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Setting up a PPC (Pay per click) campaign on Google AdWords is just the first step in the advertising journey. To ensure your campaign derives the maximum return on investment or Adspend, you’ll have to …

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One of the very first questions entrepreneurs ask themselves is: “where is my ideal customer located?” This answer would vary depending on the industry and nature of the business. For example, an E-commerce company selling …

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The world of pay per click advertising has just witnessed a dramatic change to the display of ads on Google’s search engine result page.  It is now clear, that Google has commenced the removal of …

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Have you ever gatecrashed an event? Or maybe, you see this as taking a risk to attend an event? Most recently, I have been a big fan of the reality TV series ‘Million dollar listing.’ …

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Maths is a constant feature in the world of Pay per click advertising. It’s a numbers game and having a good grasp of the formulas and metrics make PPC management a lot easier.  The famous …

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