Digital Marketing Services

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  • What is Digital Marketing?

    Essentially Digital Marketing is the promotion of your brand via various digital channels in order to promote awareness, build preference and increase sales and leads. There’s no one-size fits all model as every brand and every digital channel is different. This means that delivering a successful campaign comes down to which, when and how you use those marketing channels and to what effect. 

    At Cariad Marketing, before we embark on any form of digital marketing, we run a health check of your website and any digital marketing activities you may already be undertaking. We also take a look at the backend of your website and flag up any areas that may need a bit of TLC.

    Working with you we identify your key business objectives before developing a comprehensive digital marketing strategy based on a clearly defined ROI. This could include either one, or several, digital marketing services such as PPC campaigns, SEO or Social Media.

    Our team of expert digital marketing practitioners will then work on optimising your digital marketing strategy keeping you fully informed throughout the whole process with regular, detailed, monitoring reports.

What are the benefits of Digital Marketing?

Digital Marketing can help your company achieve its business and sales objectives such as:

1

Lead generation – providing inbound leads for your sales teams

2

Online sales – sell your products direct to your customers

3

Brand awareness – promote your business to your target market

4

Enhanced customer experience – how users navigate your website

All forms of digital marketing are totally measurable and trackable which allows you to quickly see which strategies and tactics work, and which don’t.

What does good Digital Marketing look like?

  • Defined Digital Marketing strategy

  • Clearly defined target audience

  • An integrated approach

  • Regular measurement and evaluation

  • Creativity

  • Defined tone of voice across all channels

  • A clearly defined digital footprint

  • A/B testing

  • Clearly defined targets

  • Managed expectations

  • A responsive website

What are the types of Digital Marketing?

Digital Marketing is an umbrella term for promotion on a wide range of digital marketing channels on platforms including the Internet, Apps and Digital TV.

In terms of what Cariad has to offer your business, we can help you achieve coverage on Paid Media, Owned Media, Earned Media and Customer Experience through a holistic approach, based on your objectives.

If you want your business to be found on search engines like Google, SEO is the service you need. From the initial research to the technical implementation and beyond, we specialise in creating bespoke search engine optimisation campaigns that deliver long term results.

Pay-per-click advertising allows you to reach your target market on the largest online platforms, driving highly targeted traffic to your website immediately. From Google Ads and Bing to Facebook ads and Linkedin, we have the experience to help you launch and manage successful PPC campaigns.

Whether you offer products or services for business or sell directly to consumers, lead generation is vital to ensure you meet your sales targets. We devise and implement winning lead generation strategies for both B2B and B2C clients.

Engaging and informative content is a fundamental element of building trust and awareness within your target audience. With your industry expertise and our creative input, we plan innovative content strategies that create brand awareness and drive inbound leads at all stages of the buying cycle.

Creating digital marketing strategies is where we excel as an agency, bringing together your vision and our collective strengths to deliver a bespoke marketing strategy that meets your business objectives. If you’re not sure where to start with digital marketing, we can steer you towards online success.

Social media is an integral part of modern life, with millions of engaged users across all demographics, and your target audience is no exception. Whether you need to build your brand awareness, grow your followers, or maintain a rapport with your target market, we have the expertise across all major social platforms to deliver a winning social media strategy for your business.

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  • We want to work with you

    Get in touch, either by submitting your details below, or giving us a call on the ‘dog and bone’ on 01992 582 824.

    Everyone loves a freebie, so why not book yourself a free one-hour consultation with one of our marketing experts or request a free SEO Audit or Social Media Audit?

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