What is Digital Marketing?
Essentially Digital Marketing is the promotion of your brand via various digital channels in order to promote awareness, build preference and increase sales and leads. There’s no one-size fits all model as every brand and every digital channel is different. This means that delivering a successful campaign comes down to which, when and how you use those marketing channels and to what effect.
At Cariad Marketing, before we embark on any form of digital marketing, we run a health check of your website and any digital marketing activities you may already be undertaking. We also take a look at the backend of your website and flag up any areas that may need a bit of TLC.
Working with you we identify your key business objectives before developing a comprehensive digital marketing strategy based on a clearly defined ROI. This could include either one, or several, digital marketing services such as PPC campaigns, SEO or Social Media.
Our team of expert digital marketing practitioners will then work on optimising your digital marketing strategy keeping you fully informed throughout the whole process with regular, detailed, monitoring reports.