01992 582 824

Marketing Strategy

Get In Touch
  1. Home
    2. >
  2. Digital Marketing Services
    3. >
  3. Marketing Strategy
The process What we offer The team FAQs 5.0 Reviews

  • Always be twelve 'hooves' ahead

    Essentially, a marketing strategy is a plan of action devised to promote your company and its products or services. Ideally, it should be a 12-month plan which should consider your objectives, sales targets, target markets and what activities you are going to undertake in order to reach them.

    It should also help you identify your best customers, understand their needs and implement the most effective marketing methods to reach them.

    It’s vital that you know what success looks like to have any chance of achieving it. By putting together a comprehensive marketing strategy you will give yourself clearly defined goals which can be shared with your wider team.

    Obviously, as with any long-term planning, ad hoc tactics will have to be employed at different stages and a good marketing strategy will allow for this.

    Get In Touch
    marketing-strategy

The Marketing Strategy process

1

Research

We research your business and those of your closest competitors in order to understand your current market position, where you are doing well, where you could improve, market trends and potential opportunities.

2

Half-day brainstorm

We organise a half-day brainstorming session at your office with key stakeholders during which we define and agree all of the necessary information in order to compile your marketing strategy.

3

First draft

Pulling together all of the research and information from the brainstorm session, we create the first draft of your marketing strategy ready for feedback.

4

Final draft

Following feedback from your review, we provide the final version. This is also great for sharing with all stakeholders, including suppliers, so that everyone knows exactly what your business is trying to achieve with its marketing and how it is going to achieve it.

What we offer

  • Clearly defined goals

  • Clearly defined target audience

  • SWOT analysis

  • Defined tone of voice across all channels

  • Collaborative approach

  • Managed expectations

Your dedicated Marketing Strategy team

Justine Perry, Managing Director, Cariad Marketing
Justine Perry

Managing Director

Justine Perry

Managing Director

Client Services Director, Colette Cooper
Colette Cooper

Client Services Director

Colette Cooper

Client Services Director

Cariad-Louise-Rohan
Louise Rohan

Client Services Executive

Louise Rohan

Client Services Executive

Frequently asked questions

What are the elements of marketing strategy?

The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.

What is the purpose of marketing strategies?

Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.

Why is a marketing strategy important?

It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.

More FAQs

Client reviews

Cariad have been instrumental to our success over this past year. We got in contact with them at the end of 2021 with the aim of improving our SEO to help generate more leads through our website. They truly went above and beyond and helped us absolutely smash the desired targets.The team we were assigned were so easy to work with, providing a strong collaborative approach that made the whole process a breeze. They took the time to really understand our business to formulate the best approach – highly appreciated as our services aren’t the easiest to market online!We really appreciated the weekly and monthly updates, which helped us keep on track, in addition to providing us with some invaluable marketing advise which we’ll be taking forward into our 2023 plans.Lastly, a massive thanks to James and David for all of their hard work over the past year! They’ve been an amazing team to work with, and their results went way above what we expected.We can’t recommend Cariad highly enough!-Paul Blackmore (Blackmores UK Ltd)
Paul Blackmore
Paul Blackmore
1674041993
Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
1628260289
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
1621243917
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
1619770644
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
1616420733
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
1610026852
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
1599815876
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
1582561230
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
1581594086
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
1580666897
js_loader

  • We want to work with you!

    Get in touch, either by clicking the big yellow button below, or giving us a call on the ‘dog and bone’ on 01992 582 824.

    Get In Touch
    we-want-to-work-with-you
Google Rating
5.0
Based on 30 reviews
×
js_loader
Cariad Marketing Limited

Digital Marketing

Design & Development

Get In Touch

01992 582 824
welcome@cariadmarketing.com

3 Cowbridge, Suite 1,
Wilton House,
Hertford SG14 1PG

© 2023 Cariad Marketing Limited. Cookie & Privacy Policy | Website Disclaimer
Cariad Marketing Registered Office: The Old Boardroom, Collett Road, Ware, Hertfordshire, SG12 7LR.
Registered Company 6788389. VAT Reg: 972 1410 37.

We use cookies to ensure that we give you the best experience on our website.

ACCEPT MORE INFO