Online PR is an incredibly cost-effective way to market your business and brand to a wide audience. It’s really similar to traditional PR but rather than telling your story in newspapers and magazines it’s done through the medium of online channels. PR is about influencing people and gaining their trust rather than selling them a particular service or product. Essentially it’s the art of story-telling online using quality content. Online PR can be achieved through blogs, SEO (Search Engine Optimisation), Social Media and relevant websites connected to your line of business. It can be used to promote everything from new products and services to events and newsworthy stories. Managed well it can also help with reputation management for those “bad news” days.
Your company’s Online PR strategy will depend very much on what your business does, your overall digital marketing goals, the story you want to tell and the people you want to hear it. As a digital PR agency, Cariad Marketing will work with you to build an Online PR strategy based on your business objectives and overall marketing strategy. We’ll produce relevant and engaging content which will be shared with bloggers, websites, columnists, influential social media accounts, directories and trade lists. If required we can also put together entries for local and national awards. We constantly monitor everything we do enabling you to check the success of your online media campaign on a monthly basis.
PR is vital to the success of any organisation. If done well it can gain you column inches on a wide variety of platforms achieving the type of publicity money simply cannot buy. News stories and articles are more credible, accessible and engaging than adverts and consumers read them with an open mind as opposed to adverts which they consider to be blatantly selling them something. Online PR can be used to sell products and services as well as generate interest in your brand and business. It can lead to requests for marketing partnerships including affiliate relationships, endorsements, sponsorships and can help position you as an industry “expert” leading to speaking opportunities and invitations to join panels, thinks tanks and events. Online PR content can be shared across your social media networks and of course it’s great for enhancing the SEO of your website.
The short answer is yes, you can do it yourself. However, producing and publishing the content, researching where to promote it and monitoring the results can be incredibly time-consuming. Using a digital PR agency means you can utilise the skills of a wide variety of online marketing experts from copywriters to SEO experts and social media specialists. How successful your Online PR campaign is will depend on the relevancy and quality of your content, the influencers you target and the strategic approach to targeting that you adopt. It therefore, makes sense to invest in professional, quality Online PR services.
Based on your business objectives we’ll create a bespoke, fixed-price Online PR package. This will give you access to a range of online PR services delivered by our in-house team of SEO, copywriting, and social media experts. They will develop, publish, manage and monitor your Online PR campaigns leaving you free to focus on your own areas of expertise.