Pay-per-click advertising, or PPC as it’s more commonly referred to, is a form of advertising whereby you pay a fee every time your ad is clicked. You are therefore basically buying visits to your website rather than attracting them organically as you would do with search engine optimisation (SEO).
With PPC for Google, you effectively pay for your website links to appear in Google’s top rankings giving your website greater visibility thereby hopefully generating a higher volume of traffic. With over 80% of online searches taking place on Google, effective Google Ads management can be a worthwhile investment.
PPC is an incredibly effective way of driving a high volume of quality traffic to your website in a defined time frame. However, we would never advocate only using PPC; it should always form part of your overall digital marketing strategy. We’d always recommend search engine optimisation (SEO) as your long-term search engine ranking strategy with additional activities such as email marketing and social media marketing used to enhance online awareness and drive traffic.
That said, PPC is one of the most targeted forms of online marketing available and is great for driving a reliable flow of traffic to your website particularly when your ads are targeting a specific product, customer or event. It’s also great for increasing your ranking for particular keywords especially if you are struggling to achieve a good ranking for them with SEO.Get In Touch