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PPC (Online Advertising)

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  • Get your claws into pay-per-click

    Pay-per-click advertising, or PPC as it’s more commonly referred to, is a form of advertising whereby you pay a fee every time your ad is clicked. You are therefore basically buying visits to your website rather than attracting them organically as you would do with search engine optimisation (SEO).

    With PPC for Google, you effectively pay for your website links to appear in Google’s top rankings giving your website greater visibility thereby hopefully generating a higher volume of traffic. With over 80% of online searches taking place on Google, effective Google Ads management can be a worthwhile investment.

    PPC is an incredibly effective way of driving a high volume of quality traffic to your website in a defined time frame. However, we would never advocate only using PPC; it should always form part of your overall digital marketing strategy. We’d always recommend search engine optimisation (SEO) as your long-term search engine ranking strategy with additional activities such as email marketing and social media marketing used to enhance online awareness and drive traffic.

    That said, PPC is one of the most targeted forms of online marketing available and is great for driving a reliable flow of traffic to your website particularly when your ads are targeting a specific product, customer or event. It’s also great for increasing your ranking for particular keywords especially if you are struggling to achieve a good ranking for them with SEO.

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    PPC

The PPC process

1

Research

To begin we sit down and get to know you, your business and objectives. Using these insights we research your target market, and the search terms that are relevant to your objectives, to form a strategy that will reach them effectively via paid search.

2

Campaign launch

After this initial research is complete, we begin to build out your ad campaigns using the platforms we have chosen to focus on. This stage will include the set up of accounts and campaigns according to best practices, creation of ad copy and creatives, and implementing the correct targeting to ensure your ad spend is focused in the right places.

3

Measure and evaluate

Once the campaigns are live and running, we monitor the activity to make sure they are running as planned. We keep a close eye on both the ad spend and results generated, ensuring that your campaigns are performing effectively and meeting their goals and objectives.

4

Ongoing optimisation

As the campaigns gather data we measure the overall performance, and make strategic changes to optimise and improve their effectiveness. Using data to guide decisions, we make adjustments to different aspects of the targeting, which result in better targeting and a larger return for your ad spend.

What we offer

  • Bespoke campaigns tailored to your objectives

  • A ROI focused approach

  • Campaigns managed by certified experts

  • Thorough keyword and competitor research

  • Engaging ad copy and creatives

  • All campaigns set up according to best practices

  • Regular reporting on both results and tasks

  • Create and test conversion-focused landing pages

  • A dedicated and readily available account manager

Your dedicated PPC team

Cariad_Jamie
Jamie Burgess

SEO/PPC Team Manager

Jamie Burgess

SEO/PPC Team Manager

Cariad_David
David Skinner

SEO & PPC Training Manager

David Skinner

SEO & PPC Training Manager

Jocelyn Bowmaker
Jocelyn Bowmaker

Senior SEM Specialist

Jocelyn Bowmaker

Senior SEM Specialist

Rory Welch
Rory Welch

SEM Specialist

Rory Welch

SEM Specialist

Frequently asked questions

Is PPC expensive?

PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.

How much should you spend on PPC?

We recommend a minimum monthly budget of £500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.

What do PPC services include?

Depending on whether you’re a new advertiser or have an existing account, our PPC services will include an initial audit and research, set up of the account, keyword selection, and creation of ad copy. The ongoing management is based around monitoring and optimising the account performance, ensuring that it runs as cost-effectively as possible while working towards your KPIs.

How long does PPC take to start working?

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

Are PPC companies worth it?

While you can manage your PPC campaigns yourself, having a team of experts or dedicated specialist working on your account can help you get the best level of performance, resulting in a better overall return for your ad spend.

How do I find a good company for PPC?

Look for an established company that has Google Partner status – this demonstrates that they have qualified team members, work to an approved standard, and consistently manage a certain level of spend. Ask them about the current and past PPC campaigns they have run, and whether they have any experience working either in your industry or a related one.

What does a PPC agency do?

A PPC agency either specialises in pay-per-click marketing or offers it as a core service. They will manage your paid search campaigns to help you reach your marketing and sales KPIs, and provide a positive return on your ad spend.

More FAQs

Client reviews

Cariad have been instrumental to our success over this past year. We got in contact with them at the end of 2021 with the aim of improving our SEO to help generate more leads through our website. They truly went above and beyond and helped us absolutely smash the desired targets.The team we were assigned were so easy to work with, providing a strong collaborative approach that made the whole process a breeze. They took the time to really understand our business to formulate the best approach – highly appreciated as our services aren’t the easiest to market online!We really appreciated the weekly and monthly updates, which helped us keep on track, in addition to providing us with some invaluable marketing advise which we’ll be taking forward into our 2023 plans.Lastly, a massive thanks to James and David for all of their hard work over the past year! They’ve been an amazing team to work with, and their results went way above what we expected.We can’t recommend Cariad highly enough!-Paul Blackmore (Blackmores UK Ltd)
Paul Blackmore
Paul Blackmore
1674041993
Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
1628260289
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
1621243917
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
1619770644
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
1616420733
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
1610026852
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
1599815876
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
1582561230
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
1581594086
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
1580666897
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Cariad Marketing Limited

Digital Marketing

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01992 582 824
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