Search Engine Optimisation

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Get to know SEO

SEO stands for ‘search engine optimisation’. Essentially, it’s the process of enhancing the visibility of a website on organic search engine result pages.

This effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of lead generation, online sales and brand awareness.

So for example, if you were a Digital Marketing Agency like Cariad Marketing, you would want your website to rank on page one on Google if someone typed in the search: Digital Marketing Agency.

A successful SEO campaign goes beyond adding the relevant keywords to a website and hoping for search engines to reward you for the effort.

It’s both a technical and non-technical process for which you need a strategic approach with clearly defined measures of success.

Your SEO Team will audit your current website and devise a unique and comprehensive strategy for optimising it with keywords designed to help you achieve your business objectives. We also report our progress every month so you’re always in the know.

The SEO process

1

Research

To begin we sit down and get to know you, your business, and objectives. Using these insights we extensively research your target market, identifying which search terms should be targeted to achieve your objectives.

We carry out a full audit of your website to assess if any technical issues exist that need to be fixed. Based on this research, we plan a SEO strategy with realistic and measurable targets in place.

2

Implementation

At this stage we begin to implement the strategy we devised based our prior research. Technical SEO issues identified during the audit will be prioritised and fixed in the early stages of the campaign. Key pages of the website will be optimised around the target keywords they are aligned with.

Additional content will be written and published to both new and existing pages where content gaps are found throughout the website. Opportunities to gain links from relevant, authoritative websites will be actively sought out to improve the authority of your website.

3

Measure & Evaluate

As we proceed with executing the SEO campaign according to plan, we assess the impact of changes already made, measuring the progress of the campaign against the defined KPIs and objectives.

Reporting that details both the work undertaken and results achieved will be produced in an easily-understandable format for you on a monthly basis.

4

Ongoing Improvements

Using the insights gathered as the campaign progresses, we evaluate their overall performance and make strategic changes to improve their effectiveness.

At this stage we will make continuous adjustments, based on data and intuition, to ensure that your campaigns are performing effectively and meeting their goals and objectives.

What we offer

  • Bespoke SEO strategy tailored to your objectives

  • A ROI focused approach based on measurable targets

  • Sustainable results that can be easily measured

  • Proven results in a wide range of industries

  • Experienced team dedicated to SEO

  • Tactics that won’t put you at risk of Google penalties

  • Work seamlessly with in-house teams, external developers and agencies

  • Regular reporting on both results and tasks

  • A dedicated and readily available account manager

Your dedicated SEO team

Jamie Burgess
Jamie Burgess

SEO/PPC Team Manager

Jamie Burgess

SEO/PPC Team Manager

Leanne Douglass
Leanne Douglass

SEO/PPC Executive

Leanne Douglass

SEO/PPC Executive

Rory Welch
Rory Welch

SEO Assistant

Rory Welch

SEO Assistant

Phil Sola
Phil Sola

Account Manager

Phil Sola

Account Manager

Frequently asked questions

Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.

Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.

SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.

If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.

Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.

Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, it can be done yourself given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.

Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.

There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it.

A good SEO company will be an established business, with reviews and demonstrable results that show they can deliver what they are proposing. They will be good communicators, and you will be able to contact them without issue.

The right agency for you will listen to your requirements and objectives, then devise an SEO strategy designed to help you achieve your KPIs. They will have experience in your industry or a related field, with past results that prove they are capable of meeting your objectives.

An SEO agency specialises in marketing and promoting companies within the organic (free) results of search engines such as Google and Bing. Based on your requirements and objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business.

More FAQs

Client reviews

Justine ran an incredibly comprehensive digital marketing training day for us last week which covered everything we need to know to move up to the next level in our strategy. We are all now slightly in awe of her, and feel thoroughly equipped to deepen our engagement with digital tactics. Highly recommend Cariad for bespoke training. Fabulous!
Campus West
Campus West
16:04 17 Sep 19
The team at Cariad have been brilliant all the way from initial ideas to the creation of our excellent new website. They are extremely professional but still friendly and fun to work with and I now consider them to be a "partner" for our business going forward. Thank you Sara and James!
Fiona Copley
Fiona Copley
14:38 16 Apr 19
I've worked with Cariad over the years and have always been impressed with their approach. I never felt like a customer, I felt like a partner. Even though that project came to an end, the continued contact and support from afar further confirms that Justine and the team have the balance of business and community spirit just right. They deserve the success they and their customers achieve! Richard MorrisCEO TheGivingMachine
Richard Morris
Richard Morris
14:09 19 Nov 18
A very professional marketing agency, I would highly recommend Cariad!
Jo Miles
Jo Miles
10:25 15 May 18
I have been working with Cariad now for several years and the service my company receives gets better and better.They are constantly reviewing my SEO and tailor it / maximise it to my market place, they have built me a great new website which is working extremely well and they are always on the look out for marketing opportunities for me. All in all I am a very happy customer - thank you Cariad!
Danny Sofizade
Danny Sofizade
12:55 04 May 18
At The Radiator Centre we value the personal relationship we have with Cariad. We’ve used them for a few years now and our growth is parallel to the time we’ve been working with them. They really have gone the extra mile. Meetings are massively informative and always a pleasure. And they bring cake!.
Nick Duggan
Nick Duggan
16:32 18 Dec 17
Ella B
Ella B
15:47 22 Aug 17
We have been working with Cariad for many years. They built and hosted our website well, supported our SEO and the results were great. Recently our needs have changed and we are moving away from working with them, but their advice and work during the transition has been superb! Thank you Cariad and the team for all you do!
Henleys Medical
Henleys Medical
11:23 22 Jun 17
Awesome marketing team. Our office is not very technologically abled so is great for them to be able to break the jargon down for us and show where we are doing well and where to improve, always willing to give that little bit more and have had brilliant results on our online presence off the back of their hard work. Highly recommend.
Matt
Matt
11:22 22 Jun 17
Incredibly informative and professional team. Have been beyond helpful with our marketing strategy, from website design and SEO to social media. They’ve found solutions to fit around how we work and our budgets. Always trust their advice and their knowledge is evident.
kerri lewis
kerri lewis
15:09 17 Feb 17
I have been hugely impressed by the whole team at Cariad. The offer a combination of insight, challenge, pragmatism and are nice people to do business with
Sales Mind
Sales Mind
09:19 13 Feb 17
The team at Cariad Marketing are great, they have understood our digital needs perfectly and our aims and have created a perfect digital strategy to help us increase sales. Justine and the team are great to work with.
Adam Reeves
Adam Reeves
07:55 25 Jan 17
I am so pleased to have chosen Cariad amongst the vast range of similar businesses in the area. The support, advice and patience they have shown in helping to create and manage a website that truly reflects my new business is exceptional. I highly recommend them for business big & small.
Ellie Mitchell
Ellie Mitchell
17:53 21 Jan 17
Fantastic training courses, very helpful and friendly staff, excellent company to work with.
Alison Jenkins
Alison Jenkins
11:57 20 Dec 16
Since I have used Justine and her staff at Cariad marketing the traffic to my website has increased by%160 in under 1 year. And my client base has increased. I cannot thank themEnough. I fully recommend this company to get your business moving Marion
Marion A
Marion A
15:54 03 May 16
My experience with Cariad to this point has been excellent. They were recommended to me and I would also recommend them. A friendly bunch, they surpassed my expectations dealing with my requirements. They took my brief and with it all my stress of building a good looking and functioning website. I continue to work with them and hope my good experiences continue. Thanks guys.
Robert Kraina
Robert Kraina
13:27 22 Jan 16
Cariad have been helping us with our company website for a few years now.We've recently had a refresh and a brand new website designed by them. Highly recommended.
Andy Beswick
Andy Beswick
15:47 09 Oct 14
We first started working with Cariad some 5 years ago when both they, and we, were tiny! We have had our original website designed by Justine, as well as our brochures and our business cards. This year, we required a new and up-to-date iteration of all three. The results have been superb! The website has come with the most up-to-date 'responsive' technology making it 'WOW' whether viewed on phone, tablet or PC and the brochures and cards are fresh, sharp and easily identifiable with the presentation of the website.
Martin Fieldman
Martin Fieldman
13:31 06 Oct 14

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