Search Engine Optimisation

Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.

Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.

SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.

If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.

Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.

Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, it can be done yourself given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.

Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.

There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it.

A good SEO company will be an established business, with reviews and demonstrable results that show they can deliver what they are proposing. They will be good communicators, and you will be able to contact them without issue.

The right agency for you will listen to your requirements and objectives, then devise an SEO strategy designed to help you achieve your KPIs. They will have experience in your industry or a related field, with past results that prove they are capable of meeting your objectives.

An SEO agency specialises in marketing and promoting companies within the organic (free) results of search engines such as Google and Bing. Based on your requirements and objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business.