SEO stands for ‘search engine optimisation’. Essentially, it’s the process of enhancing the visibility of a website on organic search engine result pages.
This effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of lead generation, online sales and brand awareness.
So for example, if you were a Digital Marketing Agency like Cariad Marketing, you would want your website to rank on page one on Google if someone typed in the search: Digital Marketing Agency.
A successful SEO campaign goes beyond adding the relevant keywords to a website and hoping for search engines to reward you for the effort.
It’s both a technical and non-technical process for which you need a strategic approach with clearly defined measures of success.
Your SEO Team will audit your current website and devise a unique and comprehensive strategy for optimising it with keywords designed to help you achieve your business objectives. We also report our progress every month so you’re always in the know.
To begin we sit down and get to know you, your business, and objectives. Using these insights we extensively research your target market, identifying which search terms should be targeted to achieve your objectives.
We carry out a full audit of your website to assess if any technical issues exist that need to be fixed. Based on this research, we plan a SEO strategy with realistic and measurable targets in place.
At this stage we begin to implement the strategy we devised based our prior research. Technical SEO issues identified during the audit will be prioritised and fixed in the early stages of the campaign. Key pages of the website will be optimised around the target keywords they are aligned with.
Additional content will be written and published to both new and existing pages where content gaps are found throughout the website. Opportunities to gain links from relevant, authoritative websites will be actively sought out to improve the authority of your website.
Measure & Evaluate
As we proceed with executing the SEO campaign according to plan, we assess the impact of changes already made, measuring the progress of the campaign against the defined KPIs and objectives.
Reporting that details both the work undertaken and results achieved will be produced in an easily-understandable format for you on a monthly basis.
Using the insights gathered as the campaign progresses, we evaluate their overall performance and make strategic changes to improve their effectiveness.
At this stage we will make continuous adjustments, based on data and intuition, to ensure that your campaigns are performing effectively and meeting their goals and objectives.
Bespoke SEO strategy tailored to your objectives
A ROI focused approach based on measurable targets
Sustainable results that can be easily measured
Proven results in a wide range of industries
Experienced team dedicated to SEO
Tactics that won’t put you at risk of Google penalties
Work seamlessly with in-house teams, external developers and agencies
Regular reporting on both results and tasks
A dedicated and readily available account manager
Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.
Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.
SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.
If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.
Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.
Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, it can be done yourself given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.
Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.
There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it.
A good SEO company will be an established business, with reviews and demonstrable results that show they can deliver what they are proposing. They will be good communicators, and you will be able to contact them without issue.
The right agency for you will listen to your requirements and objectives, then devise an SEO strategy designed to help you achieve your KPIs. They will have experience in your industry or a related field, with past results that prove they are capable of meeting your objectives.
An SEO agency specialises in marketing and promoting companies within the organic (free) results of search engines such as Google and Bing. Based on your requirements and objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business.