Social media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from and, as a social media agency, Cariad Marketing uses some of the world’s most popular and prolific social platforms including Facebook, Twitter, LinkedIn and Instagram.
Generally speaking, our clients choose us as their social media agency as they are time poor, unsure what to post and when, and do not have the in-house resources such as a dedicated marketer and graphic designer to manage their social media accounts. They love the fact that we are results-driven experts who provide a creative team who manage both the monthly strategic posts as well as the daily tactical ones, and ensure that if there is a conversation online about their business – they are aware of it and more importantly, involved in it.
First off, we research your digital footprint on social media and that of your competitors in order to assess the scope and scale of the campaign required in order to achieve the desired results.
The Social Media strategy is devised based on the business objectives, buyer personas, KPIs (measurements of success) and brand requirements.
In conjunction with your SEO strategy (if you have one), diary of events, seasonal and brand requirements we devise a content calendar which ensures we know what to talk about and when on your social channels. This also helps us to prepare content in advance (where possible) for your scheduled posts.
Campaigns can either be fully or partially managed, and often have a paid advertising aspect. We’ll strive to increase your audience, engagement and reach in order to deliver inbound leads or sales whilst increasing your brand awareness.
Campaign metrics are measured on a daily basis and evaluated for effectiveness. Campaigns are tweaked when necessary to ensure overall objectives are being met.
Every month we provide a comprehensive report on the campaign, highlighting where things are going well and where they can be improved. This ensures there is total transparency in reporting and our clients are always fully aware of their social media effectiveness.
Text, image and video content
Growth in follower base
Ad campaign management
Conversion tracking and optimisation
Weekly phone updates
You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.
Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.
You can promote your products organically through your business page or through Facebook Advertising. You can also promote your products through positive customer reviews and recommendations and engaging visual content.
Check the charts so you can see who is responding to the ad in the right way. You can narrow or widen your audience if you don’t think you are reaching the right people. To improve your ad make sure you keep a close eye on the targeting until you are getting the desired result.
You can promote your business through Facebook by creating a Business Page. This is easy to do, and can be the place which will fly the flag for your business and brand. On this page, you can create events, location pages, offers and even advertise job vacancies.
Firstly, you will need the Facebook pixel in the backend of your website to track traffic being delivered by Facebook. From there, effectively advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.
Allocating a budget to Facebook Advertising can be very worthwhile with an effective strategy set up. With ads you can reach your target audience through selecting an area, an age range and even a number of different spoken languages. You can control who sees your product, which will ultimately boost your website traffic and your conversions.
Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.
A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.