Social Media

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  • We're hot on Social Media

    Social media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities.

    There are literally hundreds of social media channels to choose from and, as a social media agency, Cariad Marketing uses some of the world’s most popular and prolific social platforms including Facebook, Twitter, LinkedIn and Instagram.

    Generally speaking, our clients choose us as their social media agency as they are time poor, unsure what to post and when, and do not have the in-house resources such as a dedicated marketer and graphic designer to manage their social media accounts.

    They love the fact that we are results-driven experts who provide a creative team who manage both the monthly strategic posts as well as the daily tactical ones, and ensure that if there is a conversation online about their business – they are aware of it and more importantly, involved in it.

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The Social Media process

1

Research

First off, we research your digital footprint on social media and that of your competitors in order to assess the scope and scale of the campaign required in order to achieve the desired results.

2

Strategy

The Social Media strategy is devised based on the business objectives, buyer personas, KPIs (measurements of success) and brand requirements.

3

Content calendar

In conjunction with your SEO strategy (if you have one), diary of events, seasonal and brand requirements we devise a content calendar which ensures we know what to talk about and when on your social channels. This also helps us to prepare content in advance (where possible) for your scheduled posts.

4

Campaign management

Campaigns can either be fully or partially managed, and often have a paid advertising aspect. We’ll strive to increase your audience, engagement and reach in order to deliver inbound leads or sales whilst increasing your brand awareness.

5

Measure and evaluate

Campaign metrics are measured on a daily basis and evaluated for effectiveness. Campaigns are tweaked when necessary to ensure overall objectives are being met.

6

Report

Every month we provide a comprehensive report on the campaign, highlighting where things are going well and where they can be improved. This ensures there is total transparency in reporting and our clients are always fully aware of their social media effectiveness.

What we offer

  • Engaging posts

  • Text, image and video content

  • Graphic Design

  • Growth in follower base

  • Audience management

  • Ad campaign management

  • Conversion tracking and optimisation

  • Weekly phone updates

  • Monthly reporting

Your dedicated Social Media team

Cariad-Justine-Perry
Justine Perry

Managing Director

Justine Perry

Managing Director

Cariad_Charlotte
Charlotte Wibrew

Social Media Account Manager

Charlotte Wibrew

Social Media Account Manager

Cariad-Jess-Daruvala
Jess Daruvala

Social Media Assistant

Jess Daruvala

Social Media Assistant

Frequently asked questions

You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.

Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.

You can promote your products organically through your business page or through Facebook Advertising. You can also promote your products through positive customer reviews and recommendations and engaging visual content.

Check the charts so you can see who is responding to the ad in the right way. You can narrow or widen your audience if you don’t think you are reaching the right people. To improve your ad make sure you keep a close eye on the targeting until you are getting the desired result.

You can promote your business through Facebook by creating a Business Page. This is easy to do, and can be the place which will fly the flag for your business and brand. On this page, you can create events, location pages, offers and even advertise job vacancies.

Firstly, you will need the Facebook pixel in the backend of your website to track traffic being delivered by Facebook. From there, effectively advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.

Allocating a budget to Facebook Advertising can be very worthwhile with an effective strategy set up. With ads you can reach your target audience through selecting an area, an age range and even a number of different spoken languages. You can control who sees your product, which will ultimately boost your website traffic and your conversions.

Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.

A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.

More FAQs

Client reviews

Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
14:31 06 Aug 21
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
09:31 17 May 21
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
08:17 30 Apr 21
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
13:45 22 Mar 21
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
13:40 07 Jan 21
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
09:17 11 Sep 20
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
16:20 24 Feb 20
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
11:41 13 Feb 20
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
18:08 02 Feb 20
Extremely happy with Cariad and all they do. My account manager Colette always goes above and beyond and Charlotte is a legend on social media. Highly recommend Cariad for all your digital marketing and website needs. A true 5 star company.
Lean Caffeine
Lean Caffeine
13:58 29 Jan 20
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