Social Media

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Get to know Social Media

Social media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from and, as a social media agency, Cariad Marketing uses some of the world’s most popular and prolific social platforms including Facebook, Twitter, LinkedIn and Instagram.

Generally speaking, our clients choose us as their social media agency as they are time poor, unsure what to post and when, and do not have the in-house resources such as a dedicated marketer and graphic designer to manage their social media accounts. They love the fact that we are results-driven experts who provide a creative team who manage both the monthly strategic posts as well as the daily tactical ones, and ensure that if there is a conversation online about their business – they are aware of it and more importantly, involved in it.

The Social Media process

1

Research

First off, we research your digital footprint on social media and that of your competitors in order to assess the scope and scale of the campaign required in order to achieve the desired results.

2

Strategy

The Social Media strategy is devised based on the business objectives, buyer personas, KPIs (measurements of success) and brand requirements.

3

Content calendar

In conjunction with your SEO strategy (if you have one), diary of events, seasonal and brand requirements we devise a content calendar which ensures we know what to talk about and when on your social channels. This also helps us to prepare content in advance (where possible) for your scheduled posts.

4

Campaign management

Campaigns can either be fully or partially managed, and often have a paid advertising aspect. We’ll strive to increase your audience, engagement and reach in order to deliver inbound leads or sales whilst increasing your brand awareness.

5

Measure and evaluate

Campaign metrics are measured on a daily basis and evaluated for effectiveness. Campaigns are tweaked when necessary to ensure overall objectives are being met.

6

Report

Every month we provide a comprehensive report on the campaign, highlighting where things are going well and where they can be improved. This ensures there is total transparency in reporting and our clients are always fully aware of their social media effectiveness.

What we offer

  • Engaging posts

  • Text, image and video content

  • Graphic Design

  • Growth in follower base

  • Audience management

  • Ad campaign management

  • Conversion tracking and optimisation

  • Weekly phone updates

  • Monthly reporting

Your dedicated Social Media team

Aimi
Aimi De Rosa

Social Media Account Executive

Aimi De Rosa

Social Media Account Executive

Charlotte Wibrew
Charlotte Wibrew

Social Media Assistant

Charlotte Wibrew

Social Media Assistant

Zosia
Zosia

Chief Happiness Officer

Zosia

Chief Happiness Officer

Frequently asked questions

You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.

Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.

You can promote your products organically through your business page or through Facebook Advertising. You can also promote your products through positive customer reviews and recommendations and engaging visual content.

Check the charts so you can see who is responding to the ad in the right way. You can narrow or widen your audience if you don’t think you are reaching the right people. To improve your ad make sure you keep a close eye on the targeting until you are getting the desired result.

You can promote your business through Facebook by creating a Business Page. This is easy to do, and can be the place which will fly the flag for your business and brand. On this page, you can create events, location pages, offers and even advertise job vacancies.

Firstly, you will need the Facebook pixel in the backend of your website to track traffic being delivered by Facebook. From there, effectively advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.

Allocating a budget to Facebook Advertising can be very worthwhile with an effective strategy set up. With ads you can reach your target audience through selecting an area, an age range and even a number of different spoken languages. You can control who sees your product, which will ultimately boost your website traffic and your conversions.

Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.

A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.

More FAQs

Client reviews

"We have been working with Cariad for many years across all aspects of our marketing requirements. Social Media, SEO and Design. They never fail to deliver, and we are now considering sourcing an in-house sales and marketing professional to take action on the leads that we have coming in from the work Cariad have done! Very impressed"
Peter Robinson
Peter Robinson
16:42 12 Dec 19
We have been working with Justine and her fab team over the last year and they are very efficient, well organised and always go above and beyond. Our company is now moving faster up the google rankings than we had initially expected. Thanks for your help
Justin Wigodsky
Justin Wigodsky
13:17 25 Sep 19
Justine ran an incredibly comprehensive digital marketing training day for us last week which covered everything we need to know to move up to the next level in our strategy. We are all now slightly in awe of her, and feel thoroughly equipped to deepen our engagement with digital tactics. Highly recommend Cariad for bespoke training. Fabulous!
Campus West
Campus West
16:04 17 Sep 19
The team at Cariad have been brilliant all the way from initial ideas to the creation of our excellent new website. They are extremely professional but still friendly and fun to work with and I now consider them to be a "partner" for our business going forward. Thank you Sara and James!
Fiona Copley
Fiona Copley
14:38 16 Apr 19
I've worked with Cariad over the years and have always been impressed with their approach. I never felt like a customer, I felt like a partner. Even though that project came to an end, the continued contact and support from afar further confirms that Justine and the team have the balance of business and community spirit just right. They deserve the success they and their customers achieve! Richard MorrisCEO TheGivingMachine
Richard Morris
Richard Morris
14:09 19 Nov 18
A very professional marketing agency, I would highly recommend Cariad!
Jo Miles
Jo Miles
10:25 15 May 18
I have been working with Cariad now for several years and the service my company receives gets better and better.They are constantly reviewing my SEO and tailor it / maximise it to my market place, they have built me a great new website which is working extremely well and they are always on the look out for marketing opportunities for me. All in all I am a very happy customer - thank you Cariad!
Danny Sofizade
Danny Sofizade
12:55 04 May 18
At The Radiator Centre we value the personal relationship we have with Cariad. We’ve used them for a few years now and our growth is parallel to the time we’ve been working with them. They really have gone the extra mile. Meetings are massively informative and always a pleasure. And they bring cake!.
Nick Duggan
Nick Duggan
16:32 18 Dec 17
Ella B
Ella B
15:47 22 Aug 17
We have been working with Cariad for many years. They built and hosted our website well, supported our SEO and the results were great. Recently our needs have changed and we are moving away from working with them, but their advice and work during the transition has been superb! Thank you Cariad and the team for all you do!
Henleys Medical
Henleys Medical
11:23 22 Jun 17
Awesome marketing team. Our office is not very technologically abled so is great for them to be able to break the jargon down for us and show where we are doing well and where to improve, always willing to give that little bit more and have had brilliant results on our online presence off the back of their hard work. Highly recommend.
Matt
Matt
11:22 22 Jun 17
Incredibly informative and professional team. Have been beyond helpful with our marketing strategy, from website design and SEO to social media. They’ve found solutions to fit around how we work and our budgets. Always trust their advice and their knowledge is evident.
kerri lewis
kerri lewis
15:09 17 Feb 17
I have been hugely impressed by the whole team at Cariad. The offer a combination of insight, challenge, pragmatism and are nice people to do business with
Sales Mind
Sales Mind
09:19 13 Feb 17
The team at Cariad Marketing are great, they have understood our digital needs perfectly and our aims and have created a perfect digital strategy to help us increase sales. Justine and the team are great to work with.
Adam Reeves
Adam Reeves
07:55 25 Jan 17
I am so pleased to have chosen Cariad amongst the vast range of similar businesses in the area. The support, advice and patience they have shown in helping to create and manage a website that truly reflects my new business is exceptional. I highly recommend them for business big & small.
Ellie Mitchell
Ellie Mitchell
17:53 21 Jan 17
Fantastic training courses, very helpful and friendly staff, excellent company to work with.
Alison Jenkins
Alison Jenkins
11:57 20 Dec 16
Since I have used Justine and her staff at Cariad marketing the traffic to my website has increased by%160 in under 1 year. And my client base has increased. I cannot thank themEnough. I fully recommend this company to get your business moving Marion
Marion A
Marion A
15:54 03 May 16
My experience with Cariad to this point has been excellent. They were recommended to me and I would also recommend them. A friendly bunch, they surpassed my expectations dealing with my requirements. They took my brief and with it all my stress of building a good looking and functioning website. I continue to work with them and hope my good experiences continue. Thanks guys.
Robert Kraina
Robert Kraina
13:27 22 Jan 16
Cariad have been helping us with our company website for a few years now.We've recently had a refresh and a brand new website designed by them. Highly recommended.
Andy Beswick
Andy Beswick
15:47 09 Oct 14
We first started working with Cariad some 5 years ago when both they, and we, were tiny! We have had our original website designed by Justine, as well as our brochures and our business cards. This year, we required a new and up-to-date iteration of all three. The results have been superb! The website has come with the most up-to-date 'responsive' technology making it 'WOW' whether viewed on phone, tablet or PC and the brochures and cards are fresh, sharp and easily identifiable with the presentation of the website.
Martin Fieldman
Martin Fieldman
13:31 06 Oct 14

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