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TikTok Advertising

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  • TikTok Marketing Agency

    If you haven’t thought about integrating TikTok into your social media marketing strategy yet, it’s time to sit up and take notice. As of January 2022, TikTok had one billion active monthly users and trends show growth is set to continue. 

    TikTok is a brilliant way of tapping into a younger market. It has inspired a whole new era of social media, with short-form video content being one of the key trends across all platforms. Lots of companies use TikTok to share educational and entertaining content in order to promote their brand and products. 

    We help businesses create their identity on TikTok by producing engaging and fun content in order to build brand awareness, develop a follower base and generate high quality leads. We do this organically, as well as through paid advertising and influencer marketing. Ecommerce companies are now able to sell their products directly to consumers on TikTok.

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    TikTok-Marketing-Agency

The TikTok Process

1

Research

Our first step is to research your industry and target audience to find out if TikTok is the right fit for you. With a slightly younger demographic, it’s a fantastic choice for most B2C and eCommerce companies, but sometimes less so for B2B or trade services.

2

Strategy

Once we’ve located your target market on TikTok we will put together an in-depth strategy featuring content creation, a posting schedule, paid advertising and influencer marketing.

3

Account set up

After you have approved your TikTok strategy, we will set up your business and advertising accounts on the platform.

4

Content creation

We will plan, produce and schedule unique and entertaining video content that suits the tone of voice of your brand and resonates with your target audience, ensuring that it features an enticing call to action.

5

Advertising and influencer marketing

We will run precisely targeted advertising campaigns and will work with influencers in order to reach a wider audience.

6

Building a following

Through regular posting and advertising we will begin to build a loyal following on your account which in turn will increase your visibility on TikTok.

What We offer

  • TikTok industry search and audience targeting

  • A comprehensive social media analysis

  • Entertaining creative with smart calls to action

  • Setup and management of Business Ads accounts

  • Planning, creation, and execution of TikTok campaigns

  • A fantastic, dedicated team of experts

  • In-depth monthly reports and insights

Your Dedicated Team

Jess Daruvala, Paid Social Specialist
Jess Daruvala

Paid Social Specialist

Jess Daruvala

Paid Social Specialist

Cariad_Sarah
Sarah Wragg

Senior Copywriter

Sarah Wragg

Senior Copywriter

Louisa
Louisa Povey

Social Media Account Manager

Louisa Povey

Social Media Account Manager

Annah Kelly
Annah Kelly

Social Media Executive

Annah Kelly

Social Media Executive

Frequently asked questions

Why is TikTok marketing so important?

Launched in 2016, TikTok is rapidly becoming the most downloaded and most used mobile app in the world. The platform has grown significantly over the past few years. It has allowed companies to advertise and rapidly reach their intended demographic through viral trends and influencer marketing.

TikTok provides an unprecedented level of access to Gen-Z, as 65% of TikTok users are under 30. We like to think of it as marketing that doesn’t look like marketing as it is more informative and fun as opposed to purely selling a product.

Do I need a TikTok marketing agency?

Especially in the early stages TikTok requires time, effort and a lot of content editing for your account to perform to its fullest potential. A specialised marketing agency can help your business make creative videos that will go viral, increasing your visibility on TikTok and maximising your sales targets.

How do I know if TikTok is right for my business?

TikTok is full of niches, and our team will run an in-depth analysis of your industry to find out if your target audience can be found there.

What sort of results can I expect to see?

A well-executed TikTok campaign will ensure that your business stays on top of the latest trends at the same time as engaging with your audience to grow brand awareness. It will allow you to gain insights into your target market and see what content performs best.

Why should I advertise on TikTok?

TikTok has the least expensive advertisement costs (in terms of cost per view) and is the most efficient way to target a niche audience.

More FAQs

Client reviews

Cariad have been instrumental to our success over this past year. We got in contact with them at the end of 2021 with the aim of improving our SEO to help generate more leads through our website. They truly went above and beyond and helped us absolutely smash the desired targets.The team we were assigned were so easy to work with, providing a strong collaborative approach that made the whole process a breeze. They took the time to really understand our business to formulate the best approach – highly appreciated as our services aren’t the easiest to market online!We really appreciated the weekly and monthly updates, which helped us keep on track, in addition to providing us with some invaluable marketing advise which we’ll be taking forward into our 2023 plans.Lastly, a massive thanks to James and David for all of their hard work over the past year! They’ve been an amazing team to work with, and their results went way above what we expected.We can’t recommend Cariad highly enough!-Paul Blackmore (Blackmores UK Ltd)
Paul Blackmore
Paul Blackmore
1674041993
Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
1628260289
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
1621243917
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
1619770644
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
1616420733
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
1610026852
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
1599815876
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
1582561230
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
1581594086
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
1580666897
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