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So what exactly is LinkedIn Training?

Know your InMail posts from your lead accelerator programmes? What about your Company page from your Service pages? The aim of our tailor-made LinkedIn training is to help you understand this B2B Social Media channel and the benefits it can have specifically for your business. At Cariad Marketing we have a huge amount of experience of implementing successful LinkedIn campaigns for businesses of all sizes. We therefore know exactly what works – and more importantly what doesn’t – to start harnessing the power of the right service elements of LinkedIn for your business.  Our LinkedIn training courses can range from how to build an effective strategy to hands-on learning – all pitched at the right level for you and your team.

Read on


The LinkedIn training process

Our LinkedIn training takes place over one day. Before the course we will have evaluated your current LinkedIn Company profile (if you have one) along with your competitors, so that all the training is specific to your business needs. Our LinkedIn training courses are ideal for individuals or small groups.

Why does your business need LinkedIn training?

By the end of the course you will have a comprehensive understanding of LinkedIn (based on a level that’s comfortable for you) and how to implement it effectively both on a company and personal level with your LinkedIn profiles. This will enable you to develop a clear LinkedIn strategy to produce tangible results. With this strategy in place you should then be confident to go on and identify not only a calendar of relevant content that’s developed against a key set of objectives, but additionally the right LinkedIn services for your business. This could include anything from brand awareness to building engagement and new lead generation.

What will you learn on your LinkedIn training course?

  • How to set up and optimise your Company page
  • The benefits and how to use Service pages
  • How to use LinkedIn effectively for your business
  • LinkedIn Display ads for brand awareness
  • LinkedIn InMail campaigns for lead generation
  • LinkedIn Management and monitoring tools
  • Understanding the latest LinkedIn trends
  • Best practice techniques
  • How to measure and evaluate your LinkedIn effectiveness
  • How to evaluate your competitors’ LinkedIn presence

Where will my LinkedIn training take place?

Our LinkedIn training courses can take place at either our Hertford-based offices or on-site at your business premises – whatever suits you best. To experience the best LinkedIn training courses Hertfordshire has to offer from a team of friendly experts, contact us today.

Get in touch

Book a meeting

Get in touch, either by submitting your details below, popping into our office (bring cake) in Hertford or giving us a call. We’d love to see how we can help ensure your digital marketing is working as hard as it can be.

01992 582 824

We can come to you or you can come by our place and have cake. Our address is:

3 Cowbridge,
Suite 1,
Wilton House,
Hertford, ​SG14 1PG

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