Social Media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of Social Media channels to choose from and, as a Social Media Agency, Cariad Marketing uses some of the world’s most popular and prolific social platforms including Facebook, Twitter, LinkedIn, Google Plus and Pinterest.
Not surprisingly there a number of different ways to harness the power of social media for your marketing campaigns. In the business world, paid-for Social Media is a popular option as it guarantees visibility in the newsfeeds of users of Facebook, Twitter and LinkedIn. Paid social media advertising is achieved via sponsored posts, display ads and in the case of LinkedIn, InMail. Paying for social media advertising allows you to intelligently target key audiences with the cost determined by the numbers of clicks or impressions the advertising achieves.
Owned Social Media is another powerful marketing tool. The term is used to describe the communities or forums you create on your website as well as Facebook pages and Twitter profiles through which you can promote your brand to customers, local businesses, suppliers, charities and industry related bodies. You, or your Social Media Agency, control the content and how frequently you post and engage with your online community. On your own website you can control the moderation but on external channels such as Facebook and Twitter there are certain restrictions.
Finally you have Earned Social Media. Every brand loves positively earned social media. From communities set up to talk about their love of your brand to customer ratings and reviews, Earned Social Media are communities set up to talk about your brand, service or product in a channel outside your Owned Social Media.
Put simply, Social Media is a fantastic way to connect with your customers. It can also help you reach new audiences locally, nationally and even globally depending on your business objectives. It offers an excellent opportunity to showcase your customer service and lead generation tends to be very strong thanks to customer advocacy which influences the decision-making process of others. As any Social Media Marketing Company will tell you Social Media is also great for boosting SEO.
Yes, you can. In fact you probably already do. However from a business perspective you need to have a strategic approach, understand the right channels to be on, who to target and the relevant content to be sharing, curating and producing. When your followers dramatically increase on Twitter for example you may find you don’t have the resources or expertise to manage a live, influential account which demands your attention. A professional social media marketing company can effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.
Based on your business objectives we’ll create a bespoke, fixed-price Social Media marketing package. Our team of experts will work with you to optimise your social media presence, manage your communities and engage with prospects on your behalf leaving you free to focus on your own areas of expertise.
Get in touch, either by submitting your details below, popping into our office (bring cake) in Hertford or giving us a call. We’d love to see how we can help ensure your digital marketing is working as hard as it can be.
01992 582 824
We can come to you or you can come by our place and have cake. Our address is:
Hertford, SG14 1PG