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Facebook & Instagram Advertising

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  • Facebook & Instagram Marketing Services

    Powered by Meta, Facebook and Instagram are two of the most widely used social media platforms in the world, meaning they are perfect for finding and interacting with your target audience. 

    We can create and schedule unique and engaging content in the form of regular strategic posts, as well as daily tactical posts. We can also run paid advertising campaigns which will help to boost your brand presence further on social media and drive leads and purchases.

    Another key aspect of social media marketing is engagement. We will manage your account on a day-to-day basis, interacting with followers and building your audience base.  These campaigns will increase website traffic, raise brand awareness and create conversions.

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The process

1

Research

First off, we research your digital footprint on social media and that of your competitors in order to assess the scope and scale of the campaign required in order to achieve the desired results.

2

Strategy

The Facebook & Instagram strategy is devised based on your objectives, buyer personas, KPIs (measurements of success) and brand requirements. 

3

Content Calendar

Our team will create a diary of events that spans across the upcoming months. This will include National Days, Seasonal Holidays, and any important days within your brand that you want to be celebrated across your Facebook and Instagram accounts. This will be part of the content we create that will be highly engaging.

4

Campaign management

Campaigns can either be fully or partially managed, and often have a paid advertising aspect. We’ll strive to increase your audience, engagement and reach in order to deliver inbound leads or sales whilst increasing your brand awareness.

5

Measure and evaluate

Campaign metrics are measured on a daily basis and evaluated for effectiveness. Campaigns are tweaked when necessary to ensure overall objectives are being met. We’ll create organic content that captures your brand’s essence which will be posted during the month. These posts will be created with your objectives in mind.

6

Reporting

Every month we provide a comprehensive report on your monthly performance on Facebook and Instagram. This report will showcase what went well and what we can learn from going forward. We will provide reports from our scheduling tool, Google Analytics, and data directly from the native platforms. 

What We offer

  • A bespoke Facebook and Instagram marketing strategy

  • Engaging text, image and video content

  • Graphic design

  • Growth in followers and audience

  • Profile optimisation

  • Conversion tracking and monthly reporting

  • Increased brand awareness

  • Ad creation and campaign management

  • Audience management

Your Dedicated Team

Jess Daruvala, Social Media Assistant
Jess Daruvala

Social Media Executive

Jess Daruvala

Social Media Executive

Cariad_Sarah
Sarah Wragg

Copywriter

Sarah Wragg

Copywriter

Louisa
Louisa Povey

Social Media Account Manager

Louisa Povey

Social Media Account Manager

Annah Kelly
Annah Kelly

Social Media Executive

Annah Kelly

Social Media Executive

Frequently asked questions

What does Facebook and Instagram marketing involve?

Facebook and Instagram marketing involves the strategic planning, creating and sharing of regular and engaging content. It will also involve community management, audience building, strategic posting and outreach.

Are Facebook and Instagram Ads an effective form of advertising?

Facebook and Instagram Ads are an excellent form of advertising, as they allow you to target your audience precisely using location, demographics, behaviours and interests.  We can also re-target people who have previously shown an interest in your company or generate ‘lookalike audiences’ that are similar to your previous customers.

How will Instagram marketing help my business?

If your audience is on Instagram, we can help you find them and market your business to them. Using Instagram as part of your Social Media Marketing strategy is effective as this is a visual platform that appeals to users through engagement and interactivity.

How can I attract new customers on Instagram and Facebook?

Our recommendation would be to put a budget into paid Social Media Advertising to improve your business’ brand awareness and help reach new customers through their feeds. There are multiple objectives that you can select through paid advertising that will encourage clicks to your website, build your following, gain engagements on your content and capture customer data for email marketing.

What is Meta?

In 2021, Facebook rebranded and changed their company name to Meta. This means that all platforms we know as being owned by Facebook, including Instagram and WhatsApp, are now a part of Meta.

More FAQs

Client reviews

Cariad have been instrumental to our success over this past year. We got in contact with them at the end of 2021 with the aim of improving our SEO to help generate more leads through our website. They truly went above and beyond and helped us absolutely smash the desired targets.The team we were assigned were so easy to work with, providing a strong collaborative approach that made the whole process a breeze. They took the time to really understand our business to formulate the best approach – highly appreciated as our services aren’t the easiest to market online!We really appreciated the weekly and monthly updates, which helped us keep on track, in addition to providing us with some invaluable marketing advise which we’ll be taking forward into our 2023 plans.Lastly, a massive thanks to James and David for all of their hard work over the past year! They’ve been an amazing team to work with, and their results went way above what we expected.We can’t recommend Cariad highly enough!-Paul Blackmore (Blackmores UK Ltd)
Paul Blackmore
Paul Blackmore
11:39 18 Jan 23
Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
14:31 06 Aug 21
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
09:31 17 May 21
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
08:17 30 Apr 21
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
13:45 22 Mar 21
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
13:40 07 Jan 21
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
09:17 11 Sep 20
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
16:20 24 Feb 20
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
11:41 13 Feb 20
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
18:08 02 Feb 20
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Based on 30 reviews
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Cariad Marketing Limited

Digital Marketing

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Get In Touch

01992 582 824
welcome@cariadmarketing.com

3 Cowbridge, Suite 1,
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Hertford SG14 1PG

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Cariad Marketing Registered Office: The Old Boardroom, Collett Road, Ware, Hertfordshire, SG12 7LR.
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