Future-proof your search strategy for AI platforms
Generative Engine Optimisation (GEO) & AI Visibility Services
We help your brand significantly boost source visibility and improve content visibility in an AI-first world. Our Generative Engine Optimisation (GEO) and AIO (AI Optimisation) services help you rank and index content effectively so your brand appears on search engine results pages and is featured in AI responses generated by leading AI driven platforms.
What is Generative Engine Optimisation (GEO)?
GEO is the next step beyond SEO. It makes sure artificial intelligence systems from Google’s AI Overviews to answer engine optimisation tools can understand, trust and cite your information. In other words your expertise is packaged in a way that has content clarity, provides context, incorporates visual and interactive elements and is credible enough for AI to pick up and include in responses generated for user queries.
The way people search is changing quickly. Tools such as ChatGPT, Gemini and Perplexity now deliver direct and detailed answers to user queries rather than lists of links. Unlike traditional search engines, generative AI engines rely on contextual accuracy, user intent, data sources and user behaviour to decide which content to showcase. If you want customers to keep finding you, you need to adapt your marketing strategies and key strategies for generative AI search engines and that is exactly where we come in.
Where traditional SEO focuses on keyword research and targeted keywords to climb rankings, GEO focuses on schema markup, entity optimisation, data analysis, user generated content and different methods of optimising content so your brand’s visibility is maximised inside AI driven search engines.
Our AIO framework combines structured content, data driven insights, knowledge graph work, leveraging social media for engagement and ongoing monitoring of how you are appearing across AI driven platforms.
Why AI Visibility Matters
AI search tools such as ChatGPT, Perplexity and Gemini are transforming how people discover information. Instead of typing a query and clicking through, they expect direct answers with detailed answers aligned with their intent.
If your digital presence is not optimised for these AI driven search engines your brand could slip behind in a competitive landscape shaped by market trends and artificial intelligence. Without adapting your core principles of SEO to generative engine optimisation you risk missing out on valuable leads, user engagement and brand exposure.
By ensuring your content is optimised for AI responses with structured data, relevant keywords, actionable insights and contextual accuracy we make sure your brand appears where your target audience is searching.
Our GEO & AIO Services
We offer a full range of AI-first SEO services to help you future-proof SEO for generative search:
Entity Optimisation
For AI driven search and schema markup.
LLM Performance Tracking
Benchmarking your brand’s visibility across ChatGPT, Gemini, Perplexity and more.
Content Structuring
To improve retrieval, provide context and improve visibility for AI responses.
Knowledge Graph Optimisation
To connect your expertise with the data sources AI engines use.
Monitoring Citations and Mentions
Across user generated content and AI responses.
Start Seeing Results!
How We Improve Your AI Search Performance
We keep things simple, transparent and data driven.
Audit
We review your current content, targeted keywords, user behaviour and technical setup for AI systems.
Strategy
We create bespoke AI search and marketing strategies tailored to your brand, sector and target audience.
Implementation
We optimise your content for both human readers and AI, incorporate schema markup and add engaging visual and interactive elements.
Tracking
We provide LLM optimisation and tracking via AI Search Grader to measure your appearance in AI responses and refine your performance using data driven decisions and actionable insights.
Benefits of Generative Engine Optimisation
Increased content visibility in major AI platforms -Be the source AI engines trust when answering user queries.
Competitive advantage – Early adoption of generative engine optimisation helps you outperform competitors.
Future proofing – Build SEO marketing strategies designed for generative AI engines.
Better discoverability – Ensure your content is structured so AI can easily create content that features your expertise and your brand appears prominently in direct answers.
“We thought our site was doing fine until the AI audit showed what we were missing. The improvements were quick and measurable.”
Denise – Local Business Owner
Limited slots available each month!
Artisan People
SEO
PPC
Social
“I cannot recommend Cariad Marketing highly enough. The team has a great understanding of digital marketing which they use to provide us with truly outstanding marketing support which constantly adapts for our changing needs. Always available, there is no project too small or too large, and always delivered perfectly and on time. Justine has navigated Artisan People, a company with previously little understanding of social media, into a brand leader in all our sectors. In addition to their great work, Cariad ‘get us’. They have a complete understanding of our crazy DNA, and are a joy to work with.”
Tim Seyner Harness, Founder Director
GEO & AI Knowledge Centre
Our knowledge centre is where we share ideas, tips and practical digital marketing advice across SEO, creative design, content and social. Written by our in-house experts, it’s designed to help you stay ahead of digital trends, drive results and get more from your digital marketing efforts. Whether you’re a curious business owner or a savvy marketing manager, there’s something here for you.
16+ Years
Experience
Over 3,000
Campaigns delivered
250+
Websites built
“The free audit was just the start. Things have really taken off since.”
Debbie – Local Business Owner
Unlock Hidden Growth with a Free GEO & AI Audit
Find out exactly how to outrank your competitors – for free.
✅ Identify the biggest GEO issues holding you back
✅ See how you compare against competitors
✅ Get a clear action plan you can implement
