Going Above and Beyond: Brand Identity
Here at Cariad, our creative team specialises in crafting the perfect website for your business – from design to development. Along the way we have been absolutely delighted to work for loads of interesting clients and have crafted websites for many different industry sectors.
The ideal process of designing a website is to follow brand guidelines in order to come up with something that works with the rest of the business, is consistent and resonates with everything that has been done in the past. Unfortunately, in many cases, clients don’t always provide brand guidelines because they don’t have a brand identity. Some do have a logo and colours they would like us to use – however, a logo and a colour palette alone do not make a brand identity.
Building Your Brand Identity
The truth is, by designing a website, we are already building your brand identity which includes some of the following elements: a logo, brand colours, typography, graphic elements and a photography style.
In most cases the design process ends after the website has been approved and sent for development. Personally, I don’t think this is the right way of doing it – instead people should think of how to expand their branding further and apply their brand values to any visual elements that will promote the business.
In addition to a website, there are other marketing materials you need to consider creating after your website has been built:
- Business cards
- Print materials (brochures, flyers)
- Vehicle branding
Your brand identity is hugely important for the success of your business, and that’s why it shouldn’t stop after your website. Brand identity is important because it gives your business a personality, it makes it consistent, recognisable, loyal, and most important of all, different!
Completing the Jigsaw
Whilst your website is a vital part of your brand identity and plays a very important role in shaping your business, it is not what makes your business a whole. If your company’s brand identity was a jigsaw puzzle – your website would just be a single piece.
Here at Cariad, we will always advise you on what is best for your business and what you should consider having. We are not just here to craft the perfect website, we are here to go above and beyond in order to create the perfect brand.
If you would like to find out more about how you can build your brand identity, get in touch!