Maths is a constant feature in the world of Pay per click advertising. It’s a numbers game and having a good grasp of the formulas and metrics make PPC management a lot easier. The famous English Mathematician James Joseph Sylvester once said: “Mathematics is the music of reason.” Search engine marketers utilise a variety of mathematical formulas to optimise accounts.
Google made an announcement two days ago on the new AdWords custom column formula feature on its interface. We will quickly look at a simple set up guide and how this will help bring better rational to your AdWords optimisation and reporting.
Steps to setting up AdWords custom column:
The above account indicates that there are more conversions on desktop and tablets than mobiles. This is why we have a mobile conversion rate of 5.26%, which consists of 2 conversions on mobile as opposed to 36 from desktop and tablets combined. This data on the reporting interface of Ad Words enables a marketer to further optimise the account to ensure that the conversions can be improved on mobile phones or any other selected segment.
This update is a welcome development in the world of Pay per click advertising. Need some help with the formulas and customisation? At Cariad, we have a team of qualified Google Ad Words professionals, ready to tackle the maths of advertising so you can focus on your business. Give us a quick call on 01992 582824 or leave us an enquiry and we’d love to see how we can help you.