These days people want to find business information quickly and easily. Luckily you can find all your business information online in one place: on Google My Business.Find all your business information online in one place: on Google My Business. Click To Tweet
Google My Business is a Google-powered platform where businesses can manage their online presence in full. Once setting up a GMB account, a company can add in all its crucial information such as contact details, business hours, website URL, products categories etc… and simultaneously reach multiple Google Platforms. This means that a company will gain not only increased visibility in search results, but will also be shown in reviews, maps and in locations. Overall this will multiply a company’s exposure in Google search results if nothing else.
Why is it important to have a Google My Business account?
1. Google My Business Insights: Google My Business has some valuable insights stats which you can check on a monthly basis. These are simpler analytical information about your business, compared to Google Analytics, but they give you a snapshot of how customers search for your business online. In order to find Google My Business Insights, once you are logged into your Google My Business dashboard, you will see your core details on the top of the page. Just below there is a blue insights box on which you can click and start reviewing Google My Business Insights:
2. Virtual Tours: Google’s Virtual Tours have been around since 2010 but they have gained increasing popularity over the past couple of years. The 360 degree Virtual Tour, which is linked to Google my Business and Google Street View, delivers a 360 degree view of both your business’s premises and the adjacent street. Based on Google Street View’s mapping technology, a virtual tour is designed to allow your customers inside your business in order to give a proper idea of your company and the way you operate. The fact that Virtual Tours are fully integrated with your Google My Business listing means that your business will get maximum Google exposure as a result.
3. Google My Business Posts: Posts are one of the best new additions to Google My Business for 2017. These posts, which will appear just under your Google My Business listing, are the perfect way to drive customers’ attention to offers, news, events, or new products.
The first and easiest step in building your online presence and visibility is claiming your Google My Business profile. As a SME, your online presence is crucial, but keeping track of the daily changes to your keywords performance and analytics can be challenging in today’s ever-changing digital landscape.