Google Plus, the search giant’s foray into creating a social network to rival Facebook and Twitter, will be coming to an abrupt end in the next few weeks. Google made the announcement they were pulling the plug on Google Plus in October last year in a move that was of little surprise and had been expected for some time. In this post, we’ll explore why this is happening and, for those of you who have built a presence there, what to do next.
Despite the fact that it has a dedicated community of users who actively use the platform, it never really took off in the way that Google had hoped when it was initially launched, and it never became a serious contender to other rival social networks.
After a number of critical data breaches were reported last year – which Google tried to play down amid the more widely reported scandals with Facebook – the company decided that maintaining the platform wasn’t worth the time or investment.
After initially setting a date for August 2019, there have been recent data breaches prompting Google to announce they were bringing the shutdown forward to the beginning of April, affecting the majority of users and small businesses. have been using, as opposed to the enterprise version which larger corporations can use as a private intranet-style social network.
If you have taken the time to create a presence and connections on Google Plus, then don’t panic! Google is giving users the ability to download all of their data, from pictures to posts and the circles you connected with.
Google has created a handy guide, which you can read here, but the summary is as follows:
As a business owner, the key takeaway from all of this is not to panic – the online ecosystem is constantly changing, and as one platform disappears another one will take its place. All of that time you spent cultivating your Google Plus will not have been in vain, and savvy business owners will recycle the content created here and use it elsewhere.
If you’re still unsure about the implications of Google Plus shutting down, feel free to get in touch with us and one of our team will talk you through it.