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What is a Google Virtual Tour?

Finding the right supplier can be a difficult process particularly if you are new to an area. You search online and are presented with loads of choices – how do you decide which one is right for you?

Lots of factors, such a location, product/service and price come into play – but on a more visual level the images and videos can make a massive difference making it much easier to stand out from your competitors and attract the right kind of customers.

That’s where a virtual tour can come into its own. Prospective customers get the chance to take a look around your premises and see exactly what to expect.

So whether you have a restaurant, hotel, shop, office or showroom providing a virtual tour at the time of search helps narrow the selection process and attract customers to your business.

Read on

The Google 360 Photography process

Google 360 photography is the creation of virtual tour of your business premises. Upon acceptance of our quote, your Google Trusted photographer will liaise with you to book an appointment to come on-site.

They will then photograph the whole of your premises, and create a stunning, Google-approved virtual tour which will be uploaded to your Google Map entry via your Google My Business suite.

What’s more, the footage can be incorporated into your website and also used on social media ensuring that your virtual tour can be discovered and viewed by the maximum possible audience.

Why does your business need 360 photography?

Did you know…

  • When searching for businesses, consumers use mapping products 44%* of the time?
  • On average, 41%* of these place searches result in an on-site visit
  • Google Maps listings with photos and a virtual tour are twice as likely to generate interest

Give your business the competitive edge, and ensure that your Google Map entry includes a virtual tour.

A virtual experience will help ensure that your customers’ expectations are met (or even exceeded) before they even walk through your door!

*source:  Google Ipsos Report

What does good Google 360 Photography look like?

Google has very strict guidelines which apply to all of its approved photographers which include:

  • High quality images
  • Correct aspect ratio
  • Correct spacing around the horizon
  • No stitching errors
  • Sharpness and no motion blur
  • No distracting effects of filters
  • Ideal spacing
  • Consent to show people and place
  • No computer generated images
  • Accurate geography
  • Tasteful and appropriate

How can Cariad help me?

Cariad work in partnership with Google Accredited, Robert Mills LBIPP of Robert Mills Photography Ltd to provide virtual tours and therefore it is provided subject to their terms and conditions.

Once your virtual tour is ready and uploaded to Google Maps, the Cariad team will work with you to ensure you have maximum usage of your footage across all of your relevant digital platforms subject to your digital marketing package.

Book a meeting

Get in touch, either by submitting your details below, popping into our office (bring cake) in Hertford or giving us a call. We’d love to see how we can help ensure your digital marketing is working as hard as it can be.

01992 582 824
info@cariadmarketing.com

We can come to you or you can come by our place and have cake. Our address is:

3 Cowbridge,
Suite 1,
Wilton House,
Hertford, ​SG14 1PG

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