So, you’re on Twitter and you’re looking to find out what’s been going on while you were away. Do you read everything you see while frantically scrolling? No, that would take you hours and you don’t have that time to waste do you? Instead, you read those tweets that are concise, fun and engaging don’t you?
Remember this when you’re writing your own tweets – whether it’s for your work or you as an individual – remember to keep your time-sensitive audience in mind when you’re tweeting Click To Tweet.
According to Statista – there are over 328 million Twitter users. Out of these there are a number of accounts which have a greater influence than others. While popularity, will of course, play a massive role in this, it does also come down to how they use the social platform.
Getting it right
Let’s take a look at HOW people with influence use Twitter, for either personal or business purposes:
What do you notice about this tweet?
On a local level
Take a look at Isabel Hospice’s twitter profile, what do you notice?
Lastly, you’ve got to reflect personality through your brand’s tone of voice and create conversations in order to create engagement… even if you’re trying to wind someone up, like BBC Three tried to do, though it didn’t go so well for them…
To conclude, Twitter can be used interchangeably switching between your work and personal life. However, the way in which it is used does not change. In short, if you want to be influential in getting your message across, then you must adhere to the ‘Twitter lifestyle’.
Got any questions about social media marketing? Please don’t hesitate to get in touch!
Posted by David Skinner on 24 Sep 2020
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