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Digital Marketing for Recruitment Agencies

At Cariad Marketing, our digital marketers do more than run campaigns – we become your recruitment marketing partner and help you stand out online. With a bespoke digital strategy, we’ll deliver measurable results and connect your agency with the best candidates and clients.

By establishing your online presence as a valuable tool for lead generation, we turn visitors into applicants, and leads into loyal clients.

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Why Recruitment Agencies Need Digital Marketing

The recruitment world is more competitive than ever with agencies competing for attention from both candidates and businesses looking to hire. Not to mention changing job-seeker behaviours and labour shortages that pose extra challenges and relying on word of mouth or job boards alone will leave your pipeline running dry.

Whether you’re recruiting for permanent positions or temporary roles, reaching top tier candidates can make all the difference to your ROI. And digital marketing for recruitment agencies gives you the edge. By investing in search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing, you can reach top talent where they’re job hunting, engage clients when they’re ready to hire, and build a reputation that sets you apart

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Our Recruitment Marketing Services

Built to Grow Your Business

Discuss your SEO project

Recruitment SEO

We optimise your website for the searches that matter most – whether that’s candidates looking for their next opportunity or businesses seeking a recruitment partner. From technical SEO and generative engine optimisation (GEO) to keyword research and link building, we improve search engine rankings and increase your visibility across the full recruitment funnel. We’ll also monitor and make changes to your site based on Google Analytics data.

PPC for Recruiters

Need results fast? Our targeted pay-per-click campaigns put your agency in front of the right people at the right time. We create Google ads that promote open job positions and attract potential clients, and we’ll manage your budget to maximise ROI and ensure every click counts. If you need a role filled quickly, PPC advertising is ideal for promoting job postings to potential candidates.

Social Media Advertising

Recruitment lives on social media channels and so should your recruiting strategy. We design and run campaigns across LinkedIn, Facebook, and Instagram to reach both active and passive candidates in their job search as well as decision-makers at hiring companies. Our social strategies build awareness, generate leads, help you find job candidates quickly and keep your agency top of mind on relevant social media platforms.

Content Marketing

From a blog post and an informative guide to landing pages and downloadable resources, our inbound content marketing engages candidates and clients alike. This ongoing content creation builds trust, nurtures relationships, and ensures your recruitment agency remains visible and relevant across all mobile devices and platforms. We create a tailored content strategy in line with industry leaders that educates, inspires, and drives action – establishing your recruiting company as a trusted partner.

Our Process for Recruitment Marketing Success

Audit and Strategy

We start with a detailed review of your website, competition, and objectives to map out a plan for success.

Targeting and Messaging

We define clear audience segments (job candidates vs. clients) and craft messaging that speaks to their needs and motivations.

Campaign Execution

We implement SEO, PPC ads, and content creation tailored to the recruitment industry, ensuring every element supports your goals.

Tracking and Optimisation

We measure applications, enquiries, and ROI in real time, making continuous improvements to deliver even better results.

Benefits of Working With a Digital Marketing Recruitment Agency

✅ Increased candidate applications
✅ More qualified client leads
✅ Improved visibility in a competitive industry
✅ Stronger employer brand and trust
✅ Measurable growth and ROI
✅ Expertise in online marketing for recruiting firms

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Digital Recruitment Case Studies

Our recruitment clients have achieved exceptional growth by partnering with us for their digital marketing efforts.

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One client’s website now generates over 142,000 sessions and 82,700 engaged users in a single year.

The site achieves a 58.1% engagement rate with an average of 8.12 events per session, showing visitors are actively applying, exploring job opportunities and engaging with content.

Organic search delivers 70,167 clicks and 2.44 million impressions from visibility across more than 1,800 keywords.

The site regularly generates high quality new commercial client enquiries every week.

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Building Legacy in Recruitment: 3.5 Million Impressions Across Search and Socials

142,000 sessions and 82,700 engaged users

Read Full Case Study
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Why Choose Cariad Marketing?

Expand your talent pool and attract top quality candidates

We’ll help you build and maintain a thriving talent pool by targeting both active candidates who are browsing job listings and passive professionals who may not yet be actively searching. By combining data-driven targeting with messaging that speaks directly to job-seekers’ motivations, we ensure you attract not only more applications but the right calibre of applicants to grow dynamic teams.

  • Recruitment sector expertise and working with recruitment companies
  • Proven success in delivering measurable results to achieve exponential growth
  • Flexible, ROI-focused campaigns tailored to your digital marketing goals and target audience
  • A supportive partnership approach that feels like part of your recruitment team
  • Strengthening your employer brand by creating content that converts
  • Leveraging professional networks and industry insights
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Artisan People

SEO

PPC

Social

“Cariad Marketing is our ‘go to’ for everything marketing and PR. The team truly understands our DNA and personality, which is key to the success of our business. They help us showcase our exceptional talent, service and dynamic attitude. They support us in attracting the right candidates with a bespoke, tailor-made approach to each of our roles, thus delivering our message with passion and at a pace that we love here at Artisan. Everyone is always professional and nothing is ever too much. The Cariad team work collaboratively with us and are agile to our ever-changing requirements in this challenging yet exciting market.”

Heidi Omar, Managing Director Artisan People

Knowledge Centre

Our knowledge centre is where we share ideas, tips and practical digital marketing advice across SEO, creative design, content and social. Written by our in-house experts, it’s designed to help you stay ahead of digital trends, drive results and get more from your digital marketing efforts. Whether you’re a curious business owner or a savvy marketing manager, there’s something here for you.

For smaller agencies, it’s all about being smart with your marketing spend. SEO helps you show up when people search locally, PPC puts you in front of the right audience quickly, and LinkedIn campaigns build relationships with professionals. You might not have the biggest budget, but you can absolutely win with focus and consistency.

Think about ROI as simply proving what’s working. You’ll want to track how much you spend on ads compared to the number of applications, interviews, and hires that result. Tools like Google Analytics and your ATS can show which channels drive real results, helping you make a clear case to your board.

It depends on your time, skills, and goals. An agency can get things moving faster because they already have the expertise and tools. But if you’ve got someone in-house with marketing know-how, building your own team can pay off long term.

LinkedIn is great for professional roles and networking, while Facebook helps you reach nurses and carers who may not be job-hunting actively. The trick is to post consistently and use visuals that make your brand feel approachable. Test a few platforms, then double down where engagement is highest.

Paid ads are great for quick visibility and early results, while SEO builds a solid foundation over time. Many agencies start with PPC to generate leads, then shift focus to SEO for sustainability. The two really complement each other when done right.

You don’t need to spend huge amounts at the start. Aim for around 5–10% of your annual revenue and see how it performs. Once you start seeing results, you can scale your spend strategically.

Keep your posts conversational and genuine. Share success stories, behind-the-scenes moments, or even your thoughts on industry news. When people see the real person behind the business, they’ll naturally engage more.

Smaller firms win through focus and flexibility. Specialised SEO, LinkedIn outreach, and personalised email campaigns can deliver strong results. Your agility and authenticity give you a real edge over larger competitors.

Start by creating content that highlights your values, culture, and the experience you offer. Optimise pages for employer brand-related keywords and add schema to boost visibility in search. Consistency is what makes it stick.

Focus your PPC ads on clear messaging about your quality and service, not just job volume. Use targeted keywords that reflect seniority or niche specialisms rather than general searches. Landing pages should match that tone, showing professionalism and trust right from the first click.

Lead generation based on value works best when you offer expertise, not discounts. Try gated guides, webinars, or industry insights that prove your agency’s authority. When you educate rather than sell, the right clients naturally come to you.

It varies, but most recruitment firms see £3–£5 returned for every £1 spent when campaigns are managed well. The key is tracking conversions properly — not just clicks. When your ads and landing pages work together, the results can be impressive.

You can expect noticeable traction after 4–6 months and strong ROI within a year. Most agencies see steady traffic growth and lower cost per hire over time. SEO is a marathon, not a sprint — but the payoff compounds.

Content and social storytelling are your best tools. Share insights, staff stories, and behind-the-scenes looks that highlight your values. Consistency across platforms helps audiences recognise and trust your brand wherever they find you.

Ready to Grow Your Recruitment Agency?

Recruitment moves fast. Every day you delay is another day competitors engage your potential clients and candidates online. Our digital marketing professionals can change that. With us, you won’t just get recruitment marketing tips, but a bespoke strategy for your agency to grow in the digital landscape.

By aligning your digital strategy with your sector expertise, we ensure you stay ahead of the competition and unlock new career opportunities for both candidates and clients. Fill in the form below and discover how we can help you stay ahead.

16+ Years

Experience

Over 3,000

Campaigns delivered

250+

Websites built

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“Our team of Digital Marketing experts work tirelessly to ensure our clients achieve their online objectives.”

Justine Perry Director

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