16 Digital Marketing Statistics You Need To Know In 2022

Digital marketing is key when it comes to promoting your brand. It allows you to reach a wider audience, grow your customer base, and make more sales. Digital marketing is developing all the time, so we thought it would be a good idea to look at recent digital marketing statistics that will help you understand why it’s so important, and how to use it more effectively.

Web design stats you need to know in 2022

50% of consumers believe that web design is crucial to a business’s overall brand.
An engaging brand design is key to attract a consumer’s attention to keep them on the website for longer.
Source: 25+ Web Design Statistics that Are Essential to Know in 2022

When asked what visual elements they value on a company website, 40% of consumers said images, 39% said colour, and 21% said video.
Again, this shows that a website needs to be attractive to maintain a consumer’s attention.
Source: 25+ Web Design Statistics that Are Essential to Know in 2022

22% of consumers visiting a website for the first time look for eye-catching colours.
Whereas, 21% of consumers will leave a site with dull, “plain” colours.
Source: 25+ Web Design Statistics that Are Essential to Know in 2022

84.6% of web designers believe crowded web design is the most common mistake made by small businesses.
You should keep the web design simple and easy to follow so the consumer does not lose interest or get confused with the website.
Source: 25+ Web Design Statistics that Are Essential to Know in 2022

SEO stats you need to know in 2022

70% of online marketers say that SEO is better than PPC for generating sales.
You don’t need to pay extra money to get to the top of the search engine ranking, you can do it organically through SEO and still be successful.
Source: 27 Mind-Bottling SEO Stats for 2023 (+ Beyond)

86% of people ignore paid banner ads, choosing to only click on organic search results.
This proves how web-searchers prefer to click on websites that use SEO rather than PPC as they are seen as more legit.
Source: 27 Mind-Bottling SEO Stats for 2023 (+ Beyond)

The top page listed in a Google search has an average click-through rate of 32%.
If this page uses SEO, it is more likely to be looked at than if it was PPC.
Source: 69 Important SEO Statistics for 2022

SEO can reduce the cost of customer acquisition by 87.41% on average.
This will allow a business to save cash.
Source: 55 Compelling SEO Statistics and Facts For 2022

Social media stats you need to know in 2022

There are around 4.6 billion social media users across all platforms, all around the world.
This creates so many opportunities for businesses to increase their amount of consumers digitally rather than “face-to-face”.
Source: UK Social Media Statistics 2022

Consumers are six times more likely to make a purchase from a product page that includes pictures from social media.
This is because the consumer is more attracted to the look of the product page and their attention is drawn to it.
Source: 50+ of the most important social media marketing statistics for 2023

77% of social media marketers say social media marketing has been effective for their company so far in 2022.
Because of the world evolving digitally, digital marketing is needed more now than ever and it can go a long way on social media because more people can see it than you think.
Source: 80+ Essential Social Media Marketing Statistics for 2022

80% of marketers say funny content is the most effective on social media.
This is because funny content usually gets shared and therefore gets more attention.
Source: 80+ Essential Social Media Marketing Statistics for 2022

Email marketing stats you need to know in 2022

The majority of smartphone users prefer to receive brand communications via email.
If a business sends one or two emails to consumers a day, it keeps the consumer’s attention and keeps them up to date with the latest news in the business.
Source: The Ultimate List of Email Marketing Stats for 2022

58% of social media users check their email before they check any other forms of media or the news.
This shows that sending emails to consumers before posting pictures or videos on social media platforms, such as Twitter and Instagram, will be seen almost straight away.
Source: 40+ Email Marketing Statistics You Need to Know for 2023

About 87% of marketers prefer to use email marketing to promote their content as it’s among the most used distribution channels over all social media and the internet.
This is proven by the fact that, near the end of 2022, there are an estimated 4.258 billion email users and that number will rise every year.
Source: 25 Email Marketing Statistics You Ought to Know in 2022

Marketing and advertising emails influence the buying decision of 50.7% of customers.
This means that when a business sends emails to consumers, and the consumer is intrigued, their sales could drastically increase.
Source: 105 Email Marketing Statistics You Should Know In 2023

If reading this has inspired you to use Digital Marketing for your business, USE IT! Digital Marketing is key as the use of digital services is constantly growing and more and more consumers become available every day. Digital Marketing is a great tool for connecting with potential customers on a global level. It allows you to engage with them, create brand awareness, promote and sell products and services, all at affordable prices.

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Enjoy this post on Digital Marketing Statistics? This was crafted by Jack Papworth (Y11) during his work experience placement at Cariad Marketing.