Digital marketing has the power to raise awareness of your business, bringing in new customers from far and wide. It can boost the profile of a start up and help turn struggling businesses into thriving ones. When done properly, digital marketing gives a huge return on investment, and is much more affordable than traditional marketing such as print advertising and leaflet drops. The beauty of digital marketing is that you can focus exclusively on your target market, ensuring that you only target users who are actively searching for your products or services.
With the right digital marketing strategy, you will be able to increase the amount of high quality traffic to your website, which in turn will generate more leads and sales. You will also be able to build a greater following for your brand and develop a loyal customer base.
The data provided by Google Analytics offers a good insight into return on investment, and more specifically, return on advertising spend. Thanks to Google Analytics, you can keep track of which aspects of your digital marketing campaigns are working well, and optimise or adjust anything that is proving less effective.
Another excellent thing about analytics is that it offers you valuable insights into your target audience. You will learn more about their overall demographic, as well as the browsers, devices, social media and search engines they are using. You can see user behaviour once visitors have arrived on your website, including which pages they are dropping off from, enabling you to assess any technical issues or content gaps on these pages and helping them along the sales pathway. This data is incredibly useful for refining your digital marketing strategy to ensure you are maximising traffic and conversions.
Whatever industry you are in, we can guarantee that the majority of businesses that sell similar products or services to you have some sort of digital marketing strategy. This could be in the form of a blog, Google My Business posts or a social media account. According to an IAB study, more than 60% of all small businesses in the UK use paid digital advertising. If your brand isn’t active and visible online, you can guarantee you’re losing out to your competitors.
No matter what sort of business you run, it’s a safe bet to say that a large portion of your target market uses search engines to find what they are looking for. Google processes over 8.5 billion searches worldwide every day, so having a strong digital marketing strategy can help you tap in to a wider online audience and ensure your brand is highly visible in search results that are relevant to your business.
An effective holistic digital marketing strategy will help your business build itself into a well-known and trustworthy brand. Think about your target market and what they need from you. Choose a brand tone of voice, visuals and written content in a way that addresses these pain points. Do they want to be educated, entertained or simply provided with a quick solution to their problem? Whatever the answer, build your social media, SEO and content strategies around this, and you will quickly develop a base of loyal, repeat customers who are engaged with the online brand.
Digital marketing campaigns may seem like an unjustifiable cost if your business is already struggling. However, when done properly it’s a highly cost-effective way of generating new leads, increasing profits and turning things around.
Digital marketing allows you to target your audience as well as those who have shown an interest in your products or services. For example, you can use paid social media advertising to target people based on things such as their location, age, gender, and interests. You can also use SEO and PPC strategies to target people who’ve searched for specific keywords or phrases relating to your product or service. This way, you aren’t wasting money on a scatter-gun effect which, although it reaches a wide net of people, many of whom are unlikely to convert into customers. If an ad campaign isn’t providing a strong ROI, you can easily stop the campaign or refine it to improve results.
A good digital marketing strategy is cost-effective, can open your business up to a whole new range of potential customers, and will ensure that you have a well-known, trusted online brand. It can also offer insights into what your potential customers want and how to convert leads into sales. If you would like to learn more about digital marketing, we are always here for a chat!