5 ways Facebook live feed can liven up your digital marketing

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Facebook live marketing

Looking to build a personalised relationship with your clients? Do you want to become more innovative in how you’re using social media to engage with others or gain some Facebook Live marketing insights?

One thing for sure is, if used well, Live videos as part of your digital marketing campaign are going to do wonders for your business.

Facebook Live was launched in April last year, shortly after Instagram and Snapchat.

Mark Zuckerberg, Facebook’s creator, went on to say: ‘Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.’

Live streaming can help you share 'in the moment' content. Here are more business benefits of live streaming #FacebookLive Share on X

So, with that being said here are 5 ways ‘Live Feed’ can benefit your business.

1. VIP ticket to your business

New office or a bit of a revamp? Show it off! Show potential clients the ‘behind the scenes’ stuff to really humanise your brand and help you build relationships at a more granular level. Everyone loves to feel part of a community that no one’s ever seen before, so open your door and let them inside. This may seem intrusive for some, however, all three social platforms – Snapchat, Instagram and Facebook – allow you to delete the video after 24 hours. This means it won’t disrupt your general feed, or give your competitors a chance to attempt anything sneaky!

2. Host interactive Q & As

Live streaming is the closest thing to a personal conversation you are going to have with your social media neighbours. In order to get an audience for your live stream, let people know in advance that you will be going live. No one wants to be the only one in the room, likewise, no one wants to take part in an interactive video which has no audience.

3. Product/service tutorial

Every product has a purpose and Live feed will allow you to provide a step-by step guide on how to use it. Shine the light on your hard work – showcase it to your audience in real time and welcome any queries – after all, what’s the worst that can happen, they give you criticism? HURRAH! If they engage with you, it gives you a golden ticket to the land of opportunity to develop, improve, move forward!

4. Share ‘in the moment’ content

We’ve all been asked to prove that we are human and not a robot, and Live feed is no different. Grab the opportunity to show some personality, be yourself and let people know that they can approach you and your company. “But what should I share?” I hear you cry. The simple answer to that is, whatever you feel comfortable sharing. For example, if you’re taking part in a ‘waxathon’ as a method to raise money for charity and the laughter/pain is just too good to miss – SHARE IT!

5. Increase your visibility

Whether you love or hate the idea of Facebook Live feed, the network notifies followers when your business goes Live and therefore people become more inclined to watch, or at least click onto your video. Another positive factor is the fact Instagram, like Facebook, is now controlled by an algorithm: a set of rules in a sequence that are to be followed to complete a task (in this case to rank as high as possible). Which means that therefore by posting fresh new content, you are more likely to appear at the top of your audience’s search feed!

We can help you with all aspects of your social media management. If you’d like to know more, get in touch!

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