Think of your website as a 24/7 shop front for your business. As a business owner, having a highly functional, speedy website that looks fantastic is essential for increasing your conversion rate, building a strong brand reputation and attracting more customers. It’s all about first impressions!
If your website looks dated and is difficult to use, visitors are less likely to purchase your products or services. A whopping 47% of UK businesses are actually embarrassed by their websites – yikes! Luckily, at Cariad Marketing, we create top tier websites that are professional, fast and well-designed so you’ll be beaming with pride once yours is launched.
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Here are some signs that indicate it’s definitely time for a website revamp or a brand new site altogether.
1. Outdated design
How customers perceive your business is one of the most important aspects to think about. If your website pages look dated, it can be the reason a visitor clicks off your site and chooses a competitor. The UK Web Host Review shares that 94% of users no longer trust outdated websites and 75% of consumers judge a business’s credibility by their website’s look and feel. For these reasons, having a high quality and professional design is essential for earning trust and gaining leads.
2. Poor user experience
Good website user experience encompasses ease of access, has useful content that meets a need, reflects your brand identity and is easy to navigate with a fast loading speed. This will lead to an enjoyable user journey and customers are more likely to return to your website. On the other hand, poor website user experience can lead to a decrease in leads, conversions and higher bounce rates. 48% of UK consumers say they abandon purchases due to bad design and user experience.
3. Slow loading times
No one likes a website that’s slow to load. One of the main reasons for consumers avoiding purchasing from a site is slow loading speeds, which means an ultra fast website is definitely a necessity. This starts with effective web development including flawless code that’s free of unnecessary code bloat.
4. Mobile responsiveness issues
Majority of users will carry out Google searches on their mobile devices rather than on a desktop, so it’s imperative that your site runs smoothly on all devices. Responsive web design means that your website will automatically change dimensions to fit the size of the screen that it is being viewed on, improving the user experience. If your website isn’t mobile-friendly or responsive, this means the site won’t be able to keep up with the competition in the search engine rankings.
5. Declining traffic and engagement
Do you find yourself regularly checking Google Analytics, trying to figure out why you have such a low conversion rate in comparison to the volume of traffic visiting your site? This could be due to the current consumption crisis or it may indicate a problem with the website design or overall user experience. Consumers want a site that’s easy to navigate, not too content heavy and loads quickly. If you’re still having trouble with engagement levels, consider optimising your site for SEO to receive more organic traffic.
6. Incompatibility with browsers
Browser compatibility is the ability of a website to appear fully functional on various browsers like Google Chrome, Microsoft Edge and Firefox. To achieve this, your website’s HTML coding and scripts need to be compatible with all browsers that your users might use. With the huge variety of browsers, you need to pinpoint your target audience’s preferences and ensure that your developer builds a site that is compatible with those.
7. Low conversion rates
Think of the slightly older websites you’ve visited that have loads of links and content and feel a bit cluttered. If yours is similar to that and has confusing messaging or too many calls-to-action, you may find yourself with low conversion rates. You will need to prioritise keywords in website copy, optimise landing pages and convey simple and effective actions
for visitors to take.
If the above signs resonate with you then it might be time for a website revamp or a total upgrade. And who knows, you may find that converting traffic into sales is easier with your fast, new site. Take a look at our portfolio to see what our brilliant team of web design experts have to offer!