The whole purpose of your website is so that customers can find you, learn about you, contact you and hopefully buy from you. However, this will only happen if your website delivers everything it needs for your customers, from being functional and fast to visually appealing.
Here we look at 8 signs you’re in need of a website redesign.
Reasons to redesign your website
Users are becoming more and more particular about the design and aesthetics of a website or app. In fact, 75% of consumers judge a company’s credibility by their website design. An outdated design can make your company look unprofessional and untrustworthy. But good design isn’t also just about the colours you use, or the typeface you go for, it is about creating an enjoyable user experience.
A website that lacks thought and has an unappealing design is likely to turn potential customers away.
In order to stay on trend with design elements, it’s important to know what not to do. If your website has flash animations, autoplay videos, and outdated fonts and colour schemes, you may need to hire a web designer to update your site design.
Poor User Experience (UX)
Poor user experience (UX) is the result of a website or app being difficult to understand or navigate. Bad UX has a harmful impact on your business and can lead to an increased bounce rate (the percentage of visitors who leave a website after viewing only one page), reduced conversion rates negative brand perception and ultimately, lost revenue.
In order to avoid poor UX, your website needs to have a responsive design – a web design approach that makes a website look good and function well on all devices. Responsive design can improve UX in a number of ways from increased accessibility, better usability, a reduced bounce rate and improved conversion rates.
Slow Loading Times
Fast page speeds are imperative to keep the attention of users – these days 47% of consumers expect a web page to load in 2 seconds or less. If customers are left waiting for your site to load they will ‘bounce’ off your website and go straight to a competitor instead, meaning a drop in engagement and loss of a potential conversion.
It’s also worth knowing that search engines like Google pay close attention to page speeds as part of their overall ranking formula, so if your website is slow, you will rank lower than competitors with fast sites.
Your website should always function smoothly regardless of whether customers visit your site on mobile devices, desktops or laptops. The current figures according to Statista show that in the first quarter of 2023, mobile devices (excluding tablets) generated 58% of global website traffic.
This makes it absolutely essential for your website to adapt to all devices to avoid losing mobile visitors.
High Bounce Rate
High bounce rates indicate that users are not impressed or not finding what they were hoping for when they enter your website, so they quickly leave it. This is bad for both SEO rankings and return traffic. A modern website needs to guide potential customers straight to where they want to go, with the minimum friction possible.
This ties in with the overall content of the website, the design and clear CTAs to tell users what to do and where to go. If you are fighting high bounce rates, the right web design company can help you out.
Declining Conversion Rates
Design and conversion rates are closely connected. A well-designed website is more likely to convert visitors into customers because it is easy to navigate, visually appealing, and persuasive. But if your current website is poorly designed it can hinder conversions by confusing and frustrating visitors.
It can also make it difficult for visitors to find the information they are looking for and to take the desired action. This is how you know it’s time for an updated design.
Outdated content can harm your website’s reputation in a number of ways as users may assume that your business is no longer in operation. It can provide visitors with inaccurate information, leading to confusion and negative word-of-mouth.
Outdated content may contain broken links or old information, which can make it difficult for visitors to find what they’re looking for.
Here are a few ways to maintain your website’s content that should be part of your marketing strategy:
- Create a content calendar and post regularly
- Set aside time each week to update your website content
- Delegate content creation tasks to other team members
- Hire a content marketing agency
High Maintenance Costs
An outdated website can become costly to maintain due to security vulnerabilities and performance issues that may arise. In the long run, it may be more affordable to hire a developer to update your site or build you a new one.
And as a result, you can look forward to improved security, better performance, improved browser compatibility, fewer bugs and lower maintenance costs. A redesigned website will require less maintenance as it will be built with the latest security features and technologies.
Start the website redesign process
If your business website has been experiencing any of the above issues, it might be time for a new website or a total redesign project.
Get in touch with our team of web experts to reap the benefits of a well-designed up-to-date website that will perform better, attract and convert more visitors and won’t be overly costly to maintain.