Best social media channels for B2B marketing

At Cariad, our Social Media team often get asked “Which are the best social media channels for B2B marketing?”

It’s a good question, and the answer very much depends on your business and target buyer personas, however as a general recommendation we would go with…

LinkedIn

LinkedIn is a social media platform that is designed specifically for business professionals. With over 500 million members, LinkedIn is one of the largest social media platforms in the world. A great platform for B2B marketers, LinkedIn allows you to connect with other business professionals and share content that is relevant to your industry.

The LinkedIn Ads platform has vastly evolved, and there are a wide variety of ad formats available including Sponsored Content, Sponsored InMails, Text Ads, Follower Ads and Lead Gen Forms.

There are so many new features and targeting opportunities on LinkedIn, but you need to get the basics right first. Our article Learn to Love your Company’s LinkedIn should help you check you have all the bases covered before you move on your to B2B campaigns.

YouTube

YouTube is a video sharing platform that allows users to upload, view, and share videos. With over 1 billion active users, it is the second-largest search engine in the world (behind Google). It is a great platform for B2B marketers as it allows you to create informative videos that can be used to educate your target audience about your products or services.

You can discover more about how we are consuming video content in 2022 and video consumption trends in our other articles.

Facebook

Facebook (part of Meta) is the largest social media platform in the world, with over 2 billion active users. Facebook is a great platform for B2B marketers as it allows you to reach a large audience and target your ads to specific demographics. Additionally, Facebook offers a variety of features that can be used to boost your marketing efforts, such as Facebook Live and Facebook Messenger.

Meta has undergone a lot of changes over the last 12 months. If you are looking to improve the performance of your Business Page, take a look at 7 Ways To Improve Your Facebook Business Page.

Instagram

Instagram (part of Meta) is a social media platform that allows users to share photos and videos with their followers. Instagram has over 800 million active users and is one of the fastest-growing social media platforms in the world. Instagram is a great platform for B2B marketers as it allows you to visually showcase your products or services and tell your brand’s story.

If you need some help to increase your following on Instagram, take a read of 6 top tips to help you get more Instagram followers . There’s also Top Instagram tactics for beginners  which will be helpful too.

Twitter

Twitter is a social media platform that allows users to share short messages, or “tweets,” with their followers. With over 330 million active users, Twitter is one of the most popular social media platforms in the world. It’s a great platform choice for B2B marketers as it allows you to share timely updates and engage with your audience in real-time.

Of all the social platforms, Twitter is arguably the highest maintenance. This is mainly because to engage in the business conversations you need to be tweeting several times a day. Plus you’ll need to have the ability to react and innovate quickly, based on the ever changing trends.

So, that in a nutshell are the best social media channels for B2B marketing, although other channels such as TikTok and Pinterest can and may be appropriate dependent on your target buyer personas.

If you need some help researching which would be the best platform for your B2B brand specifically, please get in touch.

If you are looking to outsource your social media marketing, we can help. As a social media agency we are able to 100% manage your community, posting, content, videos and lead generation.

Get in touch to find out more.