Businesses of all sizes need to do some marketing in order to hit their business goals. And that means going online to find your audience. However, identifying which marketing services are needed and when can be the tricky part. Luckily, Cariad Marketing is on hand to help you understand digital marketing and where your marketing budget will be best spent. It might even work out cheaper than you’d think as there are some things you can do for free!
Here are the steps to take to identify which marketing services are right for your business.
Who are your customers?
Perhaps the most obvious place to start is to put yourself in the place of your target market. What are their buying habits? How long do they take to buy? What pain points does your product/service solve? Once you have a good idea of who your customers are and how they typically buy, you’ll get a clear idea of what the best platforms are to start marketing on.
TOP TIP – Use a tool like Google Analytics to get the data you’ll need to inform your decisions. It will typically back up your industry knowledge and what you know about your customer, but it will also give you terrific insights into your demographics and how they use your website.
What does your business need?
Ultimately, this will always come down to making more money. But take a few steps back. In order to increase your revenue, people will need to find out more about your product or service first. Take a closer look at your brand awareness. Do you have a presence on the social media channels your target market uses? Are these up to date and do you regularly post new content on them?
TOP TIP – Get someone you know to review your website and social media channels. Ask them to give you honest feedback about how easy they were to navigate, what problems they faced and how clear they were about your offering. This will give you an idea of any changes you need to make to increase engagement, trust and loyalty from potential customers.
Talk to an expert
Quite often, the Business Development Team at Cariad receives phone calls from people asking about a particular service we provide, when actually they need the complete opposite. It is not unusual, for example, for someone to enquire about having their social media managed, but our free website audit shows their website is not working for them, so this needs to be addressed first. A good Digital Marketing Agency will always speak to you in depth about your marketing requirements and make recommendations to you. Even if you decide to take that on yourself.
TOP TIP – Be prepared to spend time talking to the experts about all aspects of your business. They have expertise that encompasses all areas of digital marketing and will be in the best position to advise you on the best action to take and how to make your budget go a lot further!
Interested in our services? Contact us today!