Facebook has been super busy lately. Following the release of Facebook Reactions last week, Facebook live video is now coming to Android. ” We’re starting our Android rollout in the U.S., with more countries coming soon.”
Facebook Live enables users to stream live video directly from their phones. Similar to Periscope, viewers can join in with their comments.
Facebook Live is highly engaging according to Facebook’s Newsroom, with an average user watching a live video more than three times longer than a non-live one. Also, more than 50% of people are watching live videos using Android devices so it just makes sense for Android to be the next development for Facebook. Users in 30 countries have access so far, and the full rollout will continue.
If you have the feature enabled, you can start a Live video by tapping “What’s on your mind?” at the top of your News Feed and selecting the Live Video icon. Once your broadcast is done, the video will be saved on your Facebook Timeline.
Does this get the thumbs up like from us? Yes. Online video now accounts for almost 50% of all mobile traffic. Mobile video is convenient, and users are more likely to be more engaged as they’re either searching for something specifically or needing entertainment whilst on the go. Video is a captivating form of digital media, particularly when the content is attention grabbing, humorous and/or gives an answer to the question you are searching for. Used well, this can be a very powerful medium for business.
As a social media marketing agency, our dedicated team of digital marketing experts are happy to discuss the benefits of video advertising and/or the social media requirements for your business in greater depth. Give us a quick call on 01992 582824 – we’d love to see how we can help.