Google unveils its New Logo

Google logo
2 Sep 2015


Following Google’s recent news regarding its move to a new holding company, Alphabet, Google has unveiled its new logo (see below).


Personally, I’m a big fan of simplistic and clean logos. However, I think Google may have gone a little over-board to the point where it gives me the impression of a children’s playgroup, rather than a top search engine…but hey, maybe it’s been so long since its last drastic logo change that it’ll grow on me. What do you think?

Let’s take a look at some of Google’s old logos, starting with its last one…


(2013 logo) – Personally, I think that Google made a wise choice to remove the drop shadow effect they had going on in the logo before this (2010 logo). The logo is clean and subtle yet  impactful.





(2010 logo) – Probably the most memorable logo for many or the one you picture when you think of Google. This logo incorporates a lighter drop shadow than the 1999 version and for good reason too!




(1999 logo) – Back when having a shadow behind your logo was all the rage! The idea to give it more form and stand out, backfired. Although, this logo was a big improvement on its first one, see below.



(1998 logo) – We’re jumping back now to Google’s first logo, back when owners Larry Page and Sergey Brin came together for their Stanford University graduate project.


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