With a thriving economy and plenty of opportunity, Hertfordshire is a great place to do business. If your business has a website (which it most definitely should!), then any digital marketing work should include content optimisation to help its visibility, and this is where Search Engine Optimisation (SEO) comes into play. An SEO company such as Cariad will audit your website, add new content, and perform other SEO services, all aiming to get your site to rank at #1 on Google searches.
From increased online visibility to better targeting and audience reach, learn how Search Engine Optimisation can drive growth and success for your business.
Local SEO is a key area in the mixed bag of digital marketing! It’s the process of optimising a website in order to rank higher in local search results. This type of SEO is utilised by businesses that serve customers in specific geographic areas. Local SEO has become increasingly vital, not only for small, local stores but also for large multinational corporations as it helps build relationships, gain trust and increase visibility in the local market which in turn can result in better customer engagement rates.
By optimising for local search, you can improve traffic to the products and services you offer from locals living in Hertfordshire who are more likely to look for and interact with your business. Boosting local business visibility through SEO gives your business a competitive edge as it puts your brand out there and creates a stronger online presence. In today’s times, more and more customers are turning to local search results to find nearby companies and products. According to a study by Google, 46% of all Google searches are seeking local information and 88% of people who conduct local searches on their phones visit or call a store within 24 hours. This shows that you could be maximising profits with local SEO strategies.
SEO tactics are implemented with the goal of driving leads and sales, but it can lead to many other benefits such as improved search rankings, increased web traffic, better user experience (UX), more credibility and better targeting which all lead to a higher return on investment.
While marketing campaigns tend to focus on a predetermined audience, SEO can help you to attract anyone at any given time, regardless of what stage of the buying funnel they’re in. Local searches such as “post office near me” are becoming more popular and nearly 80% of local searches lead to mobile conversions. By performing thorough keyword research and improving your local SEO strategy, you can attract these searchers who are often ready to buy.
Google owns the majority of referral traffic on the internet and if you have an SEO agency, they should ensure your site reflects this reality by implementing SEO techniques. It’s highly recommended that you do an SEO audit regularly to identify any issues that could affect your website’s performance and visibility on search engines.
Longer, original content ranks higher than shorter, condensed content. Thorough and reliable blog posts form the basis of a good SEO strategy.
According to Google, the best way to rank high in searches is through creating meaningful EAT (Expertise, Authority and Trust) content that serves your readers.
Using short and simple URLs will be an automatic SEO boost as Google looks closely at URLs. So you may want to include your title or keywords in the URL slug.
Ensure all your URLs work properly on your website as broken links can negatively affect your search rankings.
By making sure your technical SEO elements such as H1 title tags and meta information are set correctly, your site’s clarity will improve to Google’s crawler.
The correlation between UX and SEO is evident as Google uses UX signals as ranking factors when determining where to place content in search results. Therefore, optimising your site for better UX experience can also benefit your SEO.
A variety of UX factors can influence your SEO from site speed, mobile-friendliness and permalink structure to menus, headers and user engagement. By improving these elements, your Hertfordshire business website will not only become easier and more enjoyable to navigate for your customers, but they will also assist with your SEO marketing strategy.
A website that ranks high on search results pages is usually considered to be a high quality, trustworthy site by Google and this, in turn, boosts the credibility of your business. It’s recommended that you spend time enhancing and adding content to your site, increasing site speed and researching keywords to help your site rank even higher. By investing in SEO, you’ll improve your business’s search engine rankings and build trust and credibility which will add to your brand reputation.
Researching and understanding your target audience and what they are searching for is critical when it comes to kickstarting the SEO process. Better targeting and audience reach will ensure that your business is seen by the right people in Hertfordshire and that you’re visible in all major search engines and social media platforms.
But, if you target relevant keywords rather than demographics, as you might with pay-per-click (PPC), you can also attract new prospects who may be interested in your business.
Having a local SEO agency can greatly benefit your Hertfordshire business. At Cariad Marketing, our uniqueness is in our approach and our dedication to offering bespoke SEO services. Your ROI is our top priority and when it comes to digital marketing we believe in strategy, creativity and SMART goals. We understand the role of technical SEO in promoting local business online and we take pride in enhancing the visibility of your website on Google search results pages.
Our SEO team will audit your current website and devise a comprehensive strategy for optimising it with keywords designed to help you achieve your business objectives.
Looking for the best SEO agency in Hertfordshire? Get in touch