From working with several clients, we often see that SEO and social media get treated as separate components. In some ways, they are their own category, but the truth is, they are more connected than you might think. Whilst your social media posts cannot directly get your site to rank number one, they can certainly aid towards this when used strategically.
Let’s take a look at ways to ensure your social media is supporting your SEO strategy, driving organic traffic and overall, improving your brand’s online visibility.
Traffic
Your social media content is primarily used to show off your brand, products or services. Every time you share a post, it’s an opportunity for new people to visit your website. Whilst these clicks may not be from a direct organic search, an increase in website traffic and engagement will signal to search engines that your content is in demand. Therefore, positively impacting your SEO.
Although, it’s important to ensure your content is interesting, relatable, shareable, and includes a website CTA (call to action) where possible.
Backlinks
As well as being a powerful tool for boosting your brand awareness, social media is a great way to attract the attention of journalists, bloggers and industry influencers who may choose to share your content with their own network. But what exactly does this mean for SEO? Well, the more high-quality sites that link back to your content or website, the more website traffic you are likely to receive.
Backlinks are a major ranking factor for SEO. Try to get your content noticed by the relevant people in the industry, make use of the tagging tool and ensure your content is easy to reshare for maximum opportunities.
Search Presence
How often are you posting on your social media? Have you got a flood of notifications you haven’t looked through in a while? This could be affecting your ranking. Search engines value authority and having a strong social media presence with engaged followers will increase your credibility and also your search volumes. The more people that are searching for your business and engaging with your page, the stronger your SEO becomes.
So, next time you check your social media apps, make sure to regularly engage with your audience to build trust and loyalty. Or leave it to a team of social media experts to help you stay active, visible and trustworthy.
Optimising your profile
In the world of social media marketing, there are always new trends, new updates and new ideas keeping us marketers on our toes. But one thing that often takes a back seat amongst it all is updating your bio. Social media profiles can often appear within the top results when someone is searching for your product or service. Your bio is an important part of your profile as it summarises what your business is about and helps to create a positive first impression amongst users. By optimising your bio, username, and descriptions with relevant keywords, you can strengthen your online presence and ensure consistency across all platforms.
Make sure your bio includes a link to your website, up-to-date information like name, address, phone number and remember to keep it short and impactful. Your bio should tell users what you’re all about just from one or two short lines..
Stay on trend
These days, users are more likely to check out a product or service on platforms like TikTok and Instagram. They want to see real people sharing real experiences. As a result, your content strategy should align with that, meaning short-form videos are the priority. Take advantage of positive UGC content and get your employees involved with EGC, and bare in mind that all content you put out should be designed to appear in search results.
Social media platforms have an extensive range of tools like hashtags, trending sounds, GIFs, location tags and so many more! Make use of these to increase your visibility and optimise with keywords just like you would with blog posts.
Conclusion
Whilst your social media content may not directly influence your Google ranking, it certainly contributes towards SEO efforts. With a bespoke social media strategy that takes into account SEO, you are sure to boost your brand’s online presence from all angles and work hand in hand with your SEO rather than against it.
At Cariad Marketing, we help businesses like yours expand their content strategy across platforms, amplify reach, and get those all-important Google rankings. If this is something you require, get in touch with us today!
