LinkedInHero Workshop

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LinkedIn Training Course

This week at #CariadTowers we welcomed a number of new faces for our #LinkedInHero session, 60 minutes of manageable top tips to really get the most out of your profile. Even this super chap dropped in for a quick photoshoot! The charity training event raised a superb £250 for Welwyn Garden City based charity Isabel Hospice.


Justine Perry and Mary Finucane with the Cariad #LinkedInHero

Following a light breakfast and a spot of networking in the office, Cariad’s MD, Justine Perry hosted an hour long #LinkedInHero session. Focusing on the personal professional profile rather than the organisation she stressed how objective setting was key at the outset of your LinkedIn campaign. She outlined the 3 key objectives for using the platform listed below as well as explaining how you can position yourself as a thought leader in your specialist area:

  • Lead generation
  • Brand awareness
  • Local business connections

LinkedIn Hero-Workshop-Cariad-Marketing

L to R Shirley Rumble, Istvan Molnar, Justine Perry, Super Hero Cornelia Raubal & Sarah Hollingsworth

Here are Justine’s 9 Top Session Tips

Connect to like-minded people and people and companies in your field of expertise

Add your achievements and skills and expand on your work history where appropriate

Don’t be number focused – it’s not Taylor Swift v. Justin Bieber! Quality not quantity is the name of the game. Rather 10 connections who will become your customer than 1,500 irrelevant links on LinkedIn from people and companies who don’t align with your business.

Disconnect or don’t connect with people who will not be valuable to you. Make sure each LinkedIn connection counts and don’t worry about not connecting – it’s just business.

Comment not just like. It may seem OK to scan through Facebook and ‘like, like, like’ but you’re not engaging with the post or the person and on LinkedIn your professional opinion counts.

Endorsements – make them for your Connections and don’t be afraid to ask for them in return, especially if you have delivered a top notch service or product to a client – it’s a great time to ask.

Only make a recommendation if you know the person, have used their products or services or someone you know well has, because these are genuine and worth their weight in gold – a proper 10/10 weighting.

Your profile picture needs to be professional, recent and look like you! NO holiday snaps from the beach here please!

Well wishing is all well and good but no Happy Birthdays just work Anniversaries with added text to the standard lines LinkedIn generates for you when you say Congrats!
Our lovely guests came armed with some really good questions which as a team are often asked when out and about.

  1. Am I over connecting?
  2. Should I answer every InMail?
  3. How do I create lead generation posts?
  4. Should I update my network in notifications when I make a change to my account or post something new?
  5. How do I get involved in a debate
  6. How can I be helpful without giving too much away?

And you’ll just have to book into the Autumn session to find out for yourselves!

Our next #LinkedInHero session will be on 22nd September so let us know if you would like us to reserve you a place by emailing In the meantime you have work to do – just 10 minutes a day and a quarterly half-hour review of your profile will do wonders for you!

For further information on LinkedIn profile management and objective setting, please give us a call on 01992 582 824 or send us a LinkedIn message via our Cariad Page

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