Pros and cons of ecommerce websites

Pros and cons of ecommerce websites
29 Apr 2020
Web Design

Websites that offer an e-commerce service have their pros and cons, as do many things digital. Take a look below at some of the things to take into consideration when deciding whether to have an e-commerce website.


Larger Market

E-commerce gives you access to a far larger market, these plugins, such as Woocommerce and Shopify, give you access to potential customers across the country and across the world.


Having an online presence and an ecommerce function allows you to use techniques such as remarketing and search ads to target customers. You can then drive these to your site where your sales team  can then complete  the sales funnel with a conversion.

Lower start up costs

Having a physical shop can cost thousands of pounds in rent and rates as well as all the other costs associated with  having a physical location such as staffing and merchandising. By having ecommerce functionality, you can significantly reduce your start up costs.

Income 24/7

Another possible benefit for having ecommerce plugins is that they allows you to obtain revenue 24/7, 365 days a year, because nobody has to serve the customers. This will help you target those people that can’t go to your location when you are open due to work/life commitments so an ecommerce site prevents you from losing those all important sales.

Quick changes

Ecommerce also allows pricing changes to be made in the few clicks of a button, this makes it far easier to amend regular prices to sale prices quickly or introduce one off seasonal offers with little notice.


Lack of personal touch

Being in a physical store gives your customers a personal touch, this is particularly important to consumers buying expensive, high-end products who may be looking for advice and a personal shopping experience.

Comparison Sites

In general, people are cautious about spending money which is why price comparison sites and browser add-ons are so popular. The quickness of these to show  a potential customer the lowest available price of a product and where to buy it means you can just as quickly lose a sale as you found it.


Having customer information stored on a database leaves you at risk of hackers attempting to steal this data. As a result you can have some serious repercussions from a legal perspective and from a trust point of view. These plugins should only ever be used when your site has an SSL certificate installed. Plugins like Sucuri are also recommended, if you would like us to install these please get in touch.


No matter the size of the business, no company is totally safe from their website going down. This can range from a mistake on the website or something out of your control like the server going down. If all your business is made through your ecommerce site then a significant amount of down time can result in a loss of revenue.

While there are pros and cons to having an ecommerce website I think that the pros come out ahead. The weaknesses of these sites can be significantly reduced with best practise and correct security checks and software updates. In the current climate we have seen the importance of  the need to have a presence online because it offers  a way to bring money into your business at all times no matter the situation.


Cariad Marketing

More about us

Latest Blogs

Posted by Cariad Marketing on 31 May 2023

A New Bespoke Website Launched

Posted by Cariad Marketing on 23 May 2023

Google I/O 2023: Changes coming to SERPs

Posted by Cariad Marketing on 22 May 2023

The power of storytelling in content marketing

We use cookies to ensure that we give you the best experience on our website.