We’ve had some really great news recently – we’ve been awarded Recommended Status on the Recommended Agency Register (RAR) for marketing agencies.
To achieve recommended status, a company must have a minimum of three ‘7 out of 10’ (or higher) ratings from clients who are asked to score agencies on seven key categories:
- Client service
- Strategic thinking
- Value for money
- On time
- On budget
The only way to become a recommended agency is through clients who are willing to spend the time and make the effort to complete the RAR questionnaire.
So I’m incredibly grateful to all Cariad’s lovely clients who took the time and trouble to complete the online survey and write the testimonials and recommendations that have enabled us to achieve RAR status.Cariad are RARing to go! Click To Tweet
The Register is an independent organisation run by The Drum, Europe’s biggest marketing news platform. It was set up to help you decide which agencies to shortlist for a marketing pitch. Instead of having to search for all the marketing companies in the area, then going through their websites one-by-one, you can do one simple search on the RAR which will return all the information you need to draw up a shortlist quickly and effectively.
In addition, it will highlight the recommended agencies which have already had excellent feedback from clients making your decision even easier.
With the ability to make well informed and confident choices, you are much more likely to end up with a shortlist of the most suitable agencies.
Recommended agency status lasts for 12 months. If an agency doesn’t get enough additional ratings and reviews that meet the minimum standards, it loses its recommended status.
This means you can always be sure that the quality of recommended agencies is up-to-date and relevant.
There are over 9,000 agencies from around the world are listed on the RAR, though only a small proportion of those are recommended agencies, which makes me even more proud of Cariad’s achievement.