Tackling Online Lead Generation with Inbound Marketing

For decades, businesses of every size have strived to find strategies and techniques for successful lead generation. Fads have come and gone, telemarketing has dropped in and out of fashion and, with so many digital options, marketers’ jobs have become more and more challenging.

Standing out from the crowd is more important than ever, but just how does your brand ensure it becomes prominent, rather than just becoming another pixel in all the white noise?

Instead of pushing your services and products on your customers, why not try pulling your customers in with some Inbound Marketing magnetism?

What is Inbound Marketing?

Put (very) simply, inbound marketing is designed to draw your customers to your business through:

• A clearly defined SEO strategy
• Great content
• Exciting and engaging social media
• Strong calls-to-action and conversion mechanisms
• Effective email marketing

The aim is to position yourself as a trusted and desirable brand so that by the time potential customers want or need your products and services, they don’t have to go looking for you … because they already know you!

This gives you a massive advantage over your competitors. If potential customers already know and trust you, they are far less likely to start researching other brands.

How does Online Lead Generation work?

In a hugely fragmented digital world, the key to success is ensuring your brand is active for all the touch-points on a potential customer’s online journey.

At the first point of contact, your prospective clients know nothing about you, so you need to attract them with content they will find interesting and relevant, and educate them about your brand.

Having an active social media presence, SEO and blogs gives people the information they need to spark an interest in your brand, to become attracted to your company’s ethos and personality, and encourage them to visit your website.

All your touch-points rely on having a single anchor point: your website. By directing your traffic to relevant landing pages with compelling calls-to-actions, you can then begin converting traffic into qualified leads.

And the journey doesn’t stop there. Once you have converted your lead into a qualified sales enquiry and then into a sale, continue to use inbound marketing to encourage repeat business and inspire your new customers to become enthusiastic brand advocates.

Get in touch

We like to think we practise what we preach at Cariad Marketing. If you’re looking to ‘tackle online lead generation’ or would like advice on any aspect of digital marketing, call us on 01992 582 824.