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  • LinkedIn Marketing

    LinkedIn Marketing involves building brand awareness, developing professional relationships, generating leads and driving traffic to your website.  As it’s a social network designed for professionals, it’s the perfect platform for B2B Marketing. LinkedIn enables you to engage with and share content with potential customers, business partners, employees and competitors. 

    Our delivery team can create, schedule and manage your monthly strategic LinkedIn content, as well as daily tactical posts. We can also create and manage your LinkedIn advertising campaigns, and will provide a detailed monthly report on your LinkedIn marketing.

    Get In Touch
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The Process

1

Research

2

Strategy

3

Content Calendar

4

Campaign management

5

Measure and evaluate

6

Reporting

What We offer

  • A bespoke LinkedIn strategy

  • Ad creation and campaign management

  • Engaging posts

  • Monthly reporting

  • Audience Management

  • LinkedIn Groups Research

  • Profile optimisation

  • Conversion tracking and optimisation

Your Dedicated Team

Jess Daruvala, Paid Social Specialist
Jess Daruvala

Paid Social Specialist

Jess Daruvala

Paid Social Specialist

Cariad_Sarah
Sarah Wragg

Senior Copywriter

Sarah Wragg

Senior Copywriter

Louisa
Louisa Povey

Social Media Account Manager

Louisa Povey

Social Media Account Manager

Annah Kelly
Annah Kelly

Social Media Executive

Annah Kelly

Social Media Executive

Frequently asked questions

Why is LinkedIn important for business?

LinkedIn is a social media networking platform designed for professionals. This is the platform where you can build relationships, generate leads, improve reputation and gain insights. It is an important social media channel to be on for businesses as they can create high quality content to engage with potential leads, join online communities relating to their industry and grow their brand through recruitment tools.

Why is B2B Marketing important on LinkedIn?

LinkedIn for B2B marketing is crucial as this is your space to provide high quality content, network with other professionals and become a thought leader in your industry. Through these tactics you can drive traffic to your website, reach precise target demographics and warm up these potential leads.

Are LinkedIn Ads an effective form of advertising?

LinkedIn ads are an effective form of advertising due to the in depth targeting you are able to do within the campaign creation. Targeting includes job title, seniority, industry and company among other niches. LinkedIn advertising is more expensive than other social media advertising platforms, but the results tend to be of a higher quality, especially when it comes to B2B marketing.

Can I recruit on LinkedIn?

You are able to recruit on LinkedIn either by creating an organic job recruitment post or creating a paid for job recruitment advertisement. You are able to give information about the role, the salary, the location and assign someone attached to your Business profile to be the recruiter. This recruiter will be contactable via LinkedIn message to potential candidates.

More FAQs

Client reviews

Cariad have been instrumental to our success over this past year. We got in contact with them at the end of 2021 with the aim of improving our SEO to help generate more leads through our website. They truly went above and beyond and helped us absolutely smash the desired targets.The team we were assigned were so easy to work with, providing a strong collaborative approach that made the whole process a breeze. They took the time to really understand our business to formulate the best approach – highly appreciated as our services aren’t the easiest to market online!We really appreciated the weekly and monthly updates, which helped us keep on track, in addition to providing us with some invaluable marketing advise which we’ll be taking forward into our 2023 plans.Lastly, a massive thanks to James and David for all of their hard work over the past year! They’ve been an amazing team to work with, and their results went way above what we expected.We can’t recommend Cariad highly enough!-Paul Blackmore (Blackmores UK Ltd)
Paul Blackmore
Paul Blackmore
1674041993
Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
1628260289
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
1621243917
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
1619770644
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
1616420733
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
1610026852
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
1599815876
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
1582561230
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
1581594086
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
1580666897
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Google Rating
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Based on 30 reviews
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Cariad Marketing Limited

Digital Marketing

Design & Development

Get In Touch

01992 582 824
welcome@cariadmarketing.com

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