Local SEO

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  • Local SEO Agency

    Local SEO focuses on optimising a website so that it ranks highly in relevant local search results. This is particularly beneficial to smaller businesses such as restaurants, shops and other local brick-and-mortar businesses, as opposed to businesses that operate on a national or international scale.

    If you haven’t optimised your website for local searches, you could be missing out on a huge range of potential customers searching for your product or service and who live nearby. 

    This is where we come in! Our SEO experts are here to make sure your local business reaches its full potential.

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  • Local SEO Services

    Local SEO services focus on increasing website traffic and generating new leads through local searches. As local SEO specialists, we have extensive experience in ranking the websites of brick & mortar and service-based businesses for their target keywords in their target areas. 

    Our local SEO campaigns concentrate on the following aspects;

    Local Keyword Research

    We carry out research based on your services and target areas to find the best keyword variations that are likely to drive the most traffic to your website.

    Local Landing Page Creation

    Based on the keywords identified, we create highly optimised landing pages around your services and target areas.

    GMB (Google My Business) Creation & Management

    Google My Business is a Google-powered platform where businesses can manage their online presence in full. Once setting up a GMB account, a company can add in all its crucial information such as contact details, business hours, website URL, and services. We view GMB’s as an extension of our clients’ websites that play a crucial part in driving customers to their business.

    Local Link Building

    We work on gaining high quality backlinks to our client’s websites that have local relevance from sources such as local and industry directories, local blogs, and local publications such as newspapers and other media sources.

The local SEO process

1

Research:

To begin we sit down and get to know you, your business, and objectives. Using these insights we extensively research your target market, identifying which search terms should be used in order to reach customers and achieve your objectives.

We carry out a full audit of your website to assess if any technical issues exist that need to be fixed. Based on this research, we plan a local SEO strategy with realistic and measurable targets in place.

2

Implementation:

At this stage we begin to implement the strategy we devised based on our prior research. Local SEO issues identified during the audit will be prioritised and fixed in the early stages of the campaign. Key pages of the website will be optimised around local target keywords. We will create, optimise and manage your Google My Business account.

3

Measure & Evaluate:

As we proceed with executing your local SEO campaign plan, we assess the impact of changes already made, measuring the progress of the campaign against your defined KPIs and objectives. We will provide monthly reports on the work undertaken and results achieved.

4

 Ongoing improvements:

Using the insights gathered as the campaign progresses, we evaluate their overall performance and make strategic changes to improve their effectiveness. We will make continuous adjustments to ensure that your campaigns are meeting their objectives.

What We offer

  • A bespoke local SEO strategy tailored to your objectives

  • A ROI-focused approach based on measurable targets

  • Sustainable results that can be easily measured

  •  Proven results with local businesses

  • Experienced team dedicated to local SEO

  • Tactics that won’t put you at risk of Google penalties

  • Work seamlessly with in-house teams, external developers and agencies

  • Regular reporting on both results and tasks

  • A dedicated and readily available account manager

Your dedicated SEO team

Cariad_Jamie
Jamie Burgess

SEO/PPC Team Manager

Jamie Burgess

SEO/PPC Team Manager

Cariad_David
David Skinner

SEO/PPC Account Manager

David Skinner

SEO/PPC Account Manager

claudio
Claudio Siciliani

SEO & PPC Account Manager

Claudio Siciliani

SEO & PPC Account Manager

Rory Welch
Rory Welch

SEO Executive

Rory Welch

SEO Executive

Jocelyn Bowmaker
Jocelyn Bowmaker

SEO & PPC Account Executive

Jocelyn Bowmaker

SEO & PPC Account Executive

Cariad-Reece-Osbourne
Reece Osborne

SEO & PPC Account Assistant

Reece Osborne

SEO & PPC Account Assistant

Frequently asked questions

Local SEO is the practice of optimising a business website to help increase web traffic and generate new leads through local searches.

A good local SEO strategy means that you will be able to target potential customers in the local area who are already searching for your products or services. It allows you to tap into a local audience who are likely to make a purchase.

‘SERP’ stands for ‘search engine results page’. Local SERPs are the results that are shown when someone carries out a local search, e.g. ‘hairdresser near me’.

Definitely. Your Google My Business profile adds visibility to your existing business website

and it will help your business stand out on local Google searches and Google maps.

More FAQs

Client reviews

Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
14:31 06 Aug 21
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
09:31 17 May 21
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
08:17 30 Apr 21
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
13:45 22 Mar 21
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
13:40 07 Jan 21
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
09:17 11 Sep 20
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
16:20 24 Feb 20
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
11:41 13 Feb 20
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
18:08 02 Feb 20
Extremely happy with Cariad and all they do. My account manager Colette always goes above and beyond and Charlotte is a legend on social media. Highly recommend Cariad for all your digital marketing and website needs. A true 5 star company.
Lean Caffeine
Lean Caffeine
13:58 29 Jan 20
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