James (Paps) has a track record of successful ad-agency media planning and b2b marketing in the media and business services industries. Working for clients such as Ford, Waitrose and Time Inc., his ‘claims to fame’ include booking the first advert on Heart fm, planning and buying Ford’s first online banner advert and negotiating with NASA to sponsor a satellite.
As Marketing Director of the Professional Publishers Association he helped over 200 consumer and business content publishers transform their magazine brands from paid-for, printed products into open-access, 24/7 multi-media channels. James’ range of channel planning skills and experience in consumer-insight-led strategy development offer clients an alternative approach to problem solving, where digital activities can be seamlessly integrated with, and enhance, off-line marketing tranches.
Outside of work, James operates a busy ‘Dad taxi service’ for his two teenage sons.
Achievements: Unexpectedly had to deliver his own son at home, while on a hands-free call to Watford General Midwifery. (No, it wasn’t planned that way!)
Favourite Cake: Red Velvet
Favourite Animal: Chameleon
Hobbies: Cycling, DIY and attempting to play golf and guitar