Your social media marketing can help elevate your audience and customer base in a dramatic way. But are you doing everything to ensure your social media marketing strategy is going to deliver this year? Our quick checklist will help ensure you serve your customers, your brand and most importantly your bottom line.
It’s impossible to post every piece of content individually while still making sure you are targeting the right audience. For any size business, marketing automation software such as Sprout, Buffer and Hootsuite to name but a few, will streamline the process so that you always have a complete look at your active online presence, without impacting on your team’s time.
While social media is a great way to directly engage with your existing and potential clients, make sure that you are also taking full advantage of being an authority in your industry. Position your brand as an industry expert by regularly posting compelling content and engaging with the issues surrounding your industry. LinkedIn posts are really excellent for this. Consistently posting new content will mean that you stay in the forefront of users’ minds.
Make 2016 the year that you add some diversity! You don’t want to miss out on your target audience because you are not on a network. Maybe you are now ready for Snapchat or Pinterest having established your business on Twitter and LinkedIn.
While you need to make sure you have a presence on major platforms, you also want to be sure that content is appropriately tailored to each platform’s strengths. When planning for Snapchat and Periscope, recognise that these networks take advantage of live and time-sensitive information, whereas, on Twitter you may be focused on information that is relevant to your audience, industry, or company culture. Always keep the user in mind and share interesting articles and information. Don’t dominate with sales messages – tempting as it is!
A key thing to remember is to keep your content integrated across platforms and all of your marketing channels. This doesn’t mean that you shouldn’t tailor content to each particular network, but rather that you should make sure your content is integrated with your goals, so you can note where you are converting sales and where you may need to try a different approach.
Again such tools like Sprout and Buffer will allow you analyse your social media marketing. But in addition to measuring the effectiveness of your strategy, you should also review and revise your campaigns based on your campaign intelligence.
As a social media marketing agency, our dedicated team of digital marketing experts are happy to discuss the social media requirements for your business in greater depth and will help you to formulate a winning social media marketing strategy. Give us a quick call on 01992 582824 – we’d love to see how we can help.