We can’t seem to catch a break at the moment, but it’s not like we’re complaining! Fresh from working on the responsive website for CAS Electrical the team has also been working on a project for Ashbourne Insurance, a Hoddesdon-based insurance broker providing both personal and business insurance. Now in their 35th year of business, it’s fair to say their previous website had done them proud over the years, but they recognised the need to renew its look and feel.
Ashbourne Insurance supply a holistic service covering almost all aspects of insurance, bespoke to their customers’ needs. They are a trusted member of the community, supporting a number of local charities and sponsoring a host of different businesses events in the area. Their fantastic team, is made up of individuals from all different walks of life with difference experiences under their belts and this allows them to diversify their businesses meaning they have a specialist in every field of insurance.
Ashbourne is built on being local and honest. This is why you won’t find an online form anywhere on their website; they want to speak to their customers, and want to ensure they provide them with a policy which will suit their needs. This was something that they wanted to express on their website, so the team found local photography to fit the specification. This gives a much friendlier and homely feel to their website as you’ll see…
As their service offering is so varied, the functionality of the new website needed to incorporate flexible navigation to allow their digital visitors to easily move throughout the website. If not, they could risk confusing potential customers who would then drop off the website. Therefore it was important to have a responsive WordPress web design that complemented the message of the content within the website. With this in mind, the team discussed with the client that a simple, yet innocent design would give the impression of a professional vibe, but with a genuine and approachable feel.
Most of the website’s copy has remained the same and was migrated from the old website to the new design, which meant our client saved money on copywriting costs, although certain pages have been added or reworked to improve the website’s SEO. We do this as we want to build websites that last in the long-term, rather than build a website that just looks amazing, but doesn’t rank on Google.
If you’ve been thinking about a new website and like what you’ve seen, give us a call and we can arrange a consultation to discuss your needs and how they can be best achieved. Our doors are always open if you want to meet the team. You can call on 01992 582 824 or email us at firstname.lastname@example.org and we’ll get back to you shortly!