A case of website integration: when three become one
Our website team has been at it again! We were asked to design and build a new website for UOE, a company which has three separate parts of its business. Originally the three divisions each had its own website, but this had become confusing and cumbersome, so UOE asked us to consolidate them all into just one website, www.uoe.co.uk. It was a website integration and migration process that required detailed SEO planning and flawless execution.
This proved to be a massive task in terms of migrating content from each of the three sites, ensuring there was no duplication of pages, and writing new copy that brought all the information and different sides of the business together in a consistent way.
As UOE is currently doubling the number of stores and coworking hubs and has ambitious plans for the future, we also added a store locator plug in, as well as dedicated pages for the three new stores which will be opening shortly.
UOE is enjoying strong growth and has ambitious plans to expand its network of high street Stores & Post Office franchises and coworking Hubs. Currently, it has three complementary divisions which serve consumers and small enterprises. These are:
Post Offices and UOE Stores – UOE has gained a high street presence by taking over the main Post Office franchises in East Finchley, Potters Bar and Hertford, and combining them with their own shops selling stationery, cards, branded gifts, business supplies as well as offering business services such as printing, binding, photocopying etc. By combining the Post Offices with the Stores and training all members of staff in all aspects of the business, UOE has not only been able to keep the Post Office at the hub of each community but also to increase opening hours, sometimes to 7 days a week.
Coworking Hubs – The Hertford branch of the Post Office & UOE Store also has a UOE Hub, a coworking office space which serves local small businesses and freelancers with affordable small serviced offices and hot desking facilities. This means entrepreneurs can keep their business and personal lives separate, at the same time as having a professional address and introducing them to other small business owners. The professional atmosphere of the Hub, combined with the networking opportunities with other entrepreneurs enables Hub members to fulfill the principle reason the Hub was set up – to help people GET WORK DONE!
Office supplies – UOE’s B2B office supplies division has been the core business for many years. Companies with accounts can take advantage of UOE’s online office supplies business as well as services such as document management, design and print, expenditure control etc.