Digital Marketing

Local SEO Agency

When it comes to maximising your online presence, enlisting the expertise of a local SEO agency is essential. Local SEO services, provided by local SEO experts, are designed to fine-tune your website’s visibility in relevant local search results. If you’re searching for “local SEO services near me,” you’re on the right track to enhancing your business’s local online impact.

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Local SEO Agency in Hertfordshire

Local SEO is particularly beneficial to smaller businesses such as restaurants, shops and other local brick-and-mortar businesses, as opposed to businesses that operate on a national or international scale.

If you haven’t optimised your website for local searches, you could be missing out on a huge range of potential customers searching for your product or service and who live nearby.

This is where we come in! Our SEO experts are here to make sure your local business reaches its full potential.

What we do

Local SEO Services

Local SEO services focus on increasing website traffic and generating new leads through local searches. As local SEO specialists, we have extensive experience in ranking the websites of brick & mortar and service-based businesses for their target keywords in their target areas.

01 Local Keyword Research

We carry out keyword research based on your services and target areas to find the best keyword variations that are likely to drive the most traffic to your website.

03 GMB Creation & Management

Google My Business is a Google-powered platform where businesses can manage their online presence and add in all of its crucial information.

02 Local Landing Page Creation

Based on the keywords identified, we create highly optimised landing pages around your services and target areas.

04 Local Link Building

We work on gaining high quality back-links to our client’s websites that have local relevance from sources such as local and industry directories, blogs, and publications.

Our Local SEO Process

Simple yet effective Local SEO

01 Research

We get to know you, your business, and objectives. Using these insights we extensively research your target market, identifying which search terms should be used to achieve your objectives. We carry out a full audit of your website and based on this research, we plan a local SEO strategy with realistic and measurable targets in place.

02 Implementation

At this stage we begin to implement the strategy we devised based on our prior research. Local SEO issues identified during the audit will be prioritised and fixed in the early stages of the campaign. Key pages of the website will be optimised around local target keywords. We will create, optimise and manage your Google My Business account.

03 Measure & Evaluate

As we proceed with executing your local SEO campaign plan, we assess the impact of changes already made, measuring the progress of the campaign against your defined KPIs and objectives. We will provide monthly reports on the work undertaken and results achieved.

04 Ongoing improvements

Using the insights gathered as the campaign progresses, we evaluate their overall performance and make strategic changes to improve their effectiveness. We will make continuous adjustments to ensure that your campaigns are meeting their objectives.

What we offer

A bespoke local SEO strategy tailored to your objectives.

Proven results with local businesses.

Work seamlessly with in-house teams, external developers and agencies.

A ROI-focused approach based on measurable targets.

Experienced team dedicated to local SEO.

Regular reporting on both results and tasks.

Sustainable results that can be easily measured.

Tactics that won’t put you at risk of Google penalties.

A dedicated and readily available account manager.

A team of local SEO experts to help you every step of the way

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Local SEO, or local search engine optimisation, is a digital marketing strategy that focuses on improving your online visibility in local search results. It helps businesses like yours appear prominently when people search for products or services in their local area. Whether you run a physical store or offer services locally, local SEO is crucial because it ensures that potential customers can find you easily online, ultimately driving more foot traffic, leads, and revenue.

The timeline for local SEO results can vary depending on factors such as your industry, competition, and the current state of your online presence. Generally, you may start seeing improvements within a few months, with more significant gains over six to twelve months. Keep in mind that local SEO is an ongoing process as search engines continually update their algorithms, and competitors may also be optimising their online presence.

A comprehensive local SEO strategy typically includes:

Keyword Research: Identifying the relevant keywords potential customers use when searching for your products or services.
On-Page Optimisation: Optimising your website’s content, meta tags, and structure to align with local search intent.
Google My Business (GMB) Optimisation: Creating and optimising your GMB listing, including accurate business information, photos, and customer reviews.
Local Link Building: Acquiring high-quality backlinks from local websites, directories, and associations.
Content Marketing: Producing valuable, locally focused content that addresses your audience’s needs.
Online Reputation Management: Managing and encouraging customer reviews and ratings.

While some basic local SEO tasks can be done independently, a professional agency with expertise in local search optimisation can offer significant advantages. They have the experience, tools, and industry knowledge needed to develop and execute a comprehensive strategy tailored to your business. This can save you time and help you achieve more effective and long-lasting results.