Web Development

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Get to know Web Development

There are many forms of web development, but we focus primarily on building bespoke WordPress websites, coded specifically for our client’s needs. By only including the necessary features and functionality we reduce unnecessary code bloat so our websites run superfast. The programming languages we use to develop these awesome websites are HTML, CSS/Sass, PHP and JavaScript.

Our Web Developers follow coding standards and best practices to improve readability of source code, which allows other Developers with the same skill set the ability to work on the website if need be. This gives our clients peace of mind that they’re never tied to a single Developer or Agency if unknown situations occur. As well as clear code, we also ensure that content is easy to manage by carefully considering the user experience of the WordPress admin area. We design the back-end of the website so that adding content is really easy, dynamic and not admin intensive. You don’t need coding or design experience to manage our websites.

Web Development is usually the activity that takes place after the web design stage, assuming it is a new website project. Although we’re often tasked with fixing or improving websites that are already built and assuming those developers have followed coding conventions, we should be able to help out. If we can’t for whatever reason, our Client Services team will explain everything to you in plain English and propose alternative solutions.

WordPress offers lots of free and premium plugins to boost your website’s functionality and it can be difficult to resist the temptation of downloading shiny new features so easily. However, they can come at a cost when too many plugins are installed because they increase the amount of code required to run the website. Therefore, site speed is dramatically affected, especially when poorly written plugins are active too. We only use plugins that we trust and only if they’re absolutely necessary. We strive to minimise plugin use by building functionality directly into the website which results in faster websites.

The Web Development process

1

Build

Once the website design has been approved, the build stage begins. A development plan will have been written up to keep things on track and provide key information.

2

Test/checklist

When the build is complete, we test it on all major browsers and devices to ensure it doesn’t have any bugs. A comprehensive checklist ensures all tasks have been completed.

3

Content insertion

After testing, usually with placeholder content in place, the real content is added. This will have already been written or prepared by our copywriter.

4

SEO

At this point the SEO team will jump in to work their magic. They may spot further improvements so the Developer will tweak the code to address it if need be.

5

Live

Before putting the website live, one last sanity check is undertaken and a list of all post-live tasks is created and briefed to the relevant people.

6

Monitor and update

To keep the website performing well after launch we have a routine process in place to monitor and improve site speed, 404s, security, platform updates and more.

What we offer

  • Bespoke web development

  • Super-fast websites

  • Fully scalable structures

  • Specialist WordPress Developers

  • SEO-focused code

  • Excellent user experiences

  • Security-obsessed processes

  • Beautifully responsive functionality

  • CSS3 animations

  • Alignment with coding standards

  • UK-based cloud hosting

  • Maintenance and support packages

Your dedicated Web Development team

James Koussertari
James Koussertari

Creative Manager

James Koussertari

Creative Manager

Sara Rogers
Sara Rogers

Operations Manager

Sara Rogers

Operations Manager

Alex Moody
Alex Moody

Web Support Executive

Alex Moody

Web Support Executive

Encho Pramatarov
Encho Pramatarov

Graphic Designer

Encho Pramatarov

Graphic Designer

Frequently asked questions

Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied.

We use three different hosting suppliers and will advise accordingly based on the size of your website, the functionality required and expected traffic.

Yes – most of it. Each website Cariad Marketing creates comes with a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.

More FAQs

Client reviews

The team at Cariad have been brilliant all the way from initial ideas to the creation of our excellent new website. They are extremely professional but still friendly and fun to work with and I now consider them to be a "partner" for our business going forward. Thank you Sara and James!
Fiona Copley
Fiona Copley
14:38 16 Apr 19
I've worked with Cariad over the years and have always been impressed with their approach. I never felt like a customer, I felt like a partner. Even though that project came to an end, the continued contact and support from afar further confirms that Justine and the team have the balance of business and community spirit just right. They deserve the success they and their customers achieve! Richard MorrisCEO TheGivingMachine
Richard Morris
Richard Morris
14:09 19 Nov 18
A very professional marketing agency, I would highly recommend Cariad!
Jo Miles
Jo Miles
10:25 15 May 18
I have been working with Cariad now for several years and the service my company receives gets better and better.They are constantly reviewing my SEO and tailor it / maximise it to my market place, they have built me a great new website which is working extremely well and they are always on the look out for marketing opportunities for me. All in all I am a very happy customer - thank you Cariad!
Danny Sofizade
Danny Sofizade
12:55 04 May 18
At The Radiator Centre we value the personal relationship we have with Cariad. We’ve used them for a few years now and our growth is parallel to the time we’ve been working with them. They really have gone the extra mile. Meetings are massively informative and always a pleasure. And they bring cake!.
Nick Duggan
Nick Duggan
16:32 18 Dec 17
Ella B
Ella B
15:47 22 Aug 17
We have been working with Cariad for many years. They built and hosted our website well, supported our SEO and the results were great. Recently our needs have changed and we are moving away from working with them, but their advice and work during the transition has been superb! Thank you Cariad and the team for all you do!
Henleys Medical
Henleys Medical
11:23 22 Jun 17
Awesome marketing team. Our office is not very technologically abled so is great for them to be able to break the jargon down for us and show where we are doing well and where to improve, always willing to give that little bit more and have had brilliant results on our online presence off the back of their hard work. Highly recommend.
Matt
Matt
11:22 22 Jun 17
Incredibly informative and professional team. Have been beyond helpful with our marketing strategy, from website design and SEO to social media. They’ve found solutions to fit around how we work and our budgets. Always trust their advice and their knowledge is evident.
kerri lewis
kerri lewis
15:09 17 Feb 17
I have been hugely impressed by the whole team at Cariad. The offer a combination of insight, challenge, pragmatism and are nice people to do business with
Sales Mind
Sales Mind
09:19 13 Feb 17
The team at Cariad Marketing are great, they have understood our digital needs perfectly and our aims and have created a perfect digital strategy to help us increase sales. Justine and the team are great to work with.
Adam Reeves
Adam Reeves
07:55 25 Jan 17
I am so pleased to have chosen Cariad amongst the vast range of similar businesses in the area. The support, advice and patience they have shown in helping to create and manage a website that truly reflects my new business is exceptional. I highly recommend them for business big & small.
Ellie Mitchell
Ellie Mitchell
17:53 21 Jan 17
Fantastic training courses, very helpful and friendly staff, excellent company to work with.
Alison Jenkins
Alison Jenkins
11:57 20 Dec 16
Since I have used Justine and her staff at Cariad marketing the traffic to my website has increased by%160 in under 1 year. And my client base has increased. I cannot thank themEnough. I fully recommend this company to get your business moving Marion
Marion A
Marion A
15:54 03 May 16
My experience with Cariad to this point has been excellent. They were recommended to me and I would also recommend them. A friendly bunch, they surpassed my expectations dealing with my requirements. They took my brief and with it all my stress of building a good looking and functioning website. I continue to work with them and hope my good experiences continue. Thanks guys.
Robert Kraina
Robert Kraina
13:27 22 Jan 16
Cariad have been helping us with our company website for a few years now.We've recently had a refresh and a brand new website designed by them. Highly recommended.
Andy Beswick
Andy Beswick
15:47 09 Oct 14
We first started working with Cariad some 5 years ago when both they, and we, were tiny! We have had our original website designed by Justine, as well as our brochures and our business cards. This year, we required a new and up-to-date iteration of all three. The results have been superb! The website has come with the most up-to-date 'responsive' technology making it 'WOW' whether viewed on phone, tablet or PC and the brochures and cards are fresh, sharp and easily identifiable with the presentation of the website.
Martin Fieldman
Martin Fieldman
13:31 06 Oct 14

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