In a crowded market, it’s difficult to find ways of driving people to your website.
We’ve all been fooled with the questionable ethics of clickbait headlines and, as The Who so succinctly put it, we “won’t get fooled again”! This leaves us with the interesting question, how do you drive people to your website in an ethical way, but at the same time enticing, and is catchy enough to get attention, but not so catchy it looks like clickbait?
Don’t be seduced by numbers
You’ve first got to remember that in terms of readers, you want quality over quantity. When you aim to sell your products or services, there’s no point in writing content marketing headlines that appeal to huge numbers of people, because most of them simply aren’t interested. What they’ll do is realise they’re not interested and click away, slightly annoyed that what the headline promised is not what was delivered. This is not good for positive brand awareness. So much better to appeal to your target customer, even if it means fewer people visit your website.
What are people’s pain points?
Your company is there to solve a problem or make life better, and easier, for your customers and clients. By addressing what their pain points are, you’ll get their attention. If they happen to be scratching their heads about, for example, why they’re not on the first page of Google search results for their best-selling product, and they see a headline along the lines of ‘How to get your product to number one on Google searches’, you’ve just generated a potentially useful lead.
Ask questions
Another way of framing a headline for digital marketing is to pose it as a question – but if you do this, make sure you answer the question in the article. Are you still waiting for the 50 headlines? Don’t worry, they’re coming!) Headlines in question format are good for Google searches because they reflect what people are actually searching for. If we post a blog that’s headlined ‘How does PPC advertising help get results’ and someone is typing that into a search engine or asking Alexa that question, it’s more likely that our blog will be seen by that particular person than if the headline is less descriptive, e.g. ‘Cariad Marketing can help boost your PPC’.
Information and top tips
Life hacks are extremely popular – after all, who doesn’t want to make their life easier? So why not share a few business tips with potential clients – it’s all part of building trust in your brand, so don’t be afraid to share a few trade ‘secrets’ (which are probably available somewhere on the internet anyway). By being happy to give people tips, you’re showing that you want to help your customers, and you’re also making your company appear trustworthy and transparent, all of which are desirable traits that are likely to gain you fans.
Example headlines
So, it’s time to put our money where our Cariad mouth is. In the headline we promised 50 catchy, ethical headlines, and here they are. They’re clearly aimed at digital marketing topics – because these are real headlines and that’s what we do! – but please feel free to adapt them to your own sector’s needs.
- Facebook advertising: How to stop your ads from getting rejected!
- The ultimate web development jargon buster
- Working out which digital marketing services your business needs
- Why now is the time to work with a local SEO agency
- You know it’s time to consider outsourcing your social media management when…
- Debunking social media myths
- Choosing the right web design company
- How recent changes in social media can be used to propel your marketing
- Do you need a website in 2021?
- Pros and cons of ecommerce websites
- Why Marketing is essential to Sales
- Keeping positive with your marketing
- Equipping your website for ecommerce
- WordPress plugins – new and best plugins to use
- Top tips for marketing your business
- Five steps to boost organic engagement on Facebook
- Seven of the biggest changes to digital marketing in the past decade
- What you need to know about influencer marketing
- Social media trends
- Five graphic design trends
- How to create your digital marketing strategy
- Ten tips to spot fake emails
- Top six best practices for increasing website traffic
- What’s the difference between cold, warm and hot leads?
- The five stages of logo design
- Top seven SEO tools to help you climb the rankings
- How to develop your business when all your leads are on holiday
- Top five things your website manager should be doing
- Six top tips to boost your Google My Business presence and why it’s more relevant than ever
- Google core update: what you need to know
- How to set up a Facebook ad account
- Our top five most common helpdesk requests
- How Google Analytics can help your marketing strategy
- Snapchat marketing for beginners
- Eight actionable tips to market your fitness business
- Responsive website design: What is it and why is it important?
- Six signs you need a new website
- What is link building and how will it help your ranking?
- Are you afraid of email marketing?
- Wondering why you should blog?
- What is online lead generation?
- How to write awesome marketing copy
- Which social media platform is best for retailers in the home improvements sector?
- How to be loved on Instagram
- How do I rank higher on Google with my new website?
- Why good writing is essential for visibility in search engines
- Five ways hashtags can dramatically increase your engagement
- Mistakes to avoid when writing email subject lines
- How to get the best results on LinkedIn
- Why you’ll fall in love with Cariad
