When it comes to choosing which web design company is the best fit for you, it can be a difficult decision. With so many companies claiming to be the best, how do you determine where to go?
Below are the things to factor in when choosing the right website design company for you:
Budget:
When it comes to websites, you get what you pay for. If you choose a company that offers super cheap websites, it will come as no surprise that you may pay for it down the line when the website doesn’t meet your requirements. When it comes to website prices, cheapest is not usually the best option. That said, you don’t want to overpay either, so it doesn’t hurt to speak to different companies and get a few quotes to help you gauge the market and choose the right company to partner with.
Long Standing Clients:
A great indicator of a good web design company is if they have a track record of having worked with the same clients for many years. This is especially important if your site will be needing regular support and maintenance. If customers have stayed loyal, you can be sure that they are happy and receiving a good service.
Portfolio:
Most web design agencies will have a portfolio on their website that will show some of their past projects. When having a look at these, you will be able to get an idea of the quality of work the agency produces. It is also important to ask the company for any work they have done that may be similar to yours so you can see how well they know your industry and make an informed decision on whether they will deliver what they promise.
Relationship:
It is important to have a good relationship with your web design agency because this will make the whole process so much easier. You want people who are happy to listen to your ideas, as you are the expert in your industry, but you should also respect their experience in web design and listen to their advice. With mutual respect, trust and honesty, you will be able to achieve great results together.
They know about marketing:
Great design is fantastic, but if you want a website that hits your KPIs and business objectives, then the agency needs to have a good understanding of digital marketing, SEO, user experience, customer journeys, calls to action and so on. There’s no point in having a website looking great if no one can find it on Google.
They understand the long game:
When you invest in a website, it’s no small expense, so you don’t want to have to do this on a regular basis. An agency that is up to date with the latest design trends and technology, will ensure that your website will stand the test of time and your customers will continue to trust your site in years to come.
Freelance web designers?:
When it comes to choosing your web designer, it will be worth thinking about how much ongoing support you will need with your site. If you need things such as copywriting, SEO and design, established companies will often have experts in all these fields which will be an invaluable suite of resources. Freelancers, on the other hand, may not give you such a wide variety of skills.
CRM:
It is important to check which content management system the company will be using when they build your website and if they are using one at all. Without this, you will find it very difficult to make simple changes to your website and will need to call the developers regularly to make updates for you. Which takes us to the next point…
Ongoing support and maintenance:
A lot of effort is needed to keep your website functioning at an optimum level. You will want to pick a company that will be there to help update plugins, core and fix any problems that can arise with your site. They may also offer basic training in using the CMS so you can make any amendments yourself.
When it comes to choosing a good website design company to partner with your business, try to keep all of these things in mind to help you choose a reputable and experienced partner who will ensure the process is managed as professionally as possible and help to move the project along without any unnecessary hindrances.
